Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value.
MassMutual 品牌绩效和受众研究主管布里奇特-尼尔森（Bridget Nelson）也参与了我们的讨论：
- The role of sports sponsorship in MassMutual’s marketing mix
- Using data to evolve a brand’s sponsorship strategy
- 通过全面衡量对业务目标的影响，优化赞助投资
