Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value.
Bridget Nelson, Head of Brand Performance and Audience Research at MassMutual, joined us as we discussed:
- The role of sports sponsorship in MassMutual’s marketing mix
- Using data to evolve a brand’s sponsorship strategy
- Optimiser les investissements dans le sponsoring en mesurant de manière globale l'impact sur les objectifs de l'entreprise
