孔雀》首次占据流媒体总收视率的 1
尽管感恩节假期期间电视使用率激增，但 12 月份的电视总收视率仍略有增长（0.3%），全年收视率最高的 10 天中有两天出现了增长。除电视总使用率外，随着观众对新节目和新服务的青睐，对内容选择的参与度继续分散。
12 月份的观众竞争导致广播、有线电视和流媒体的收视份额下降。其他 "类别受益匪浅，份额增加了 2 个百分点，部分原因是假期和送礼季期间电子游戏的使用。在流媒体类别中，孔雀成为最新的电视使用份额达到 1%的服务，跨过了从 "其他流媒体 "类别中分离出来的门槛。
Like we saw in November, December included five days that boasted more than 100 billion viewing minutes (including Christmas Day and Dec. 18). Streaming continued its reign as the top category, capturing 38.1% of total TV usage, down just 0.1% from November. Despite the slight loss of total TV usage share, time spent streaming actually increased 0.2% from November. Among the streaming services, HBO Max gained the most usage (18.1%), fueled by the second season of The White Lotus and the popularity of 朋友 和 生活大爆炸. On a year-over-year basis, streaming usage in December was up 46.1%, resulting in a gain of 10.4 share points from a total TV usage perspective.
Broadcast and cable viewing declined (3.7% and 2.4%, respectively), reflecting less-robust offerings than were available in November and a post-election drop-off, which was most evident across cable. Even with the strength of World Cup viewing, sports viewing on broadcast slipped 12.3%, while drama viewing dropped 20%. Comparatively, feature film viewing increased 27% as the only genre to see increased engagement across broadcast. Cable benefited similarly, as a 4.9% jump in holiday movies helped the category capture 22.1% of cable viewing.
Fall TV viewing remains pivotal from a content perspective, and linear programming continues to draw large audiences, especially as the new TV season arrives each September. Amid the mix of must-see TV and sports, however, streaming remains the most popular option when compared with broadcast and cable among viewers.
方法和常见问题
The Gauge 每月对消费者如何通过主要电视传输平台（包括广播、流媒体、有线电视和其他来源）获取内容进行宏观分析。它还包括主要流媒体分发商的细分。图表本身显示了各个流媒体分发商在各类电视和电视总使用量中所占的份额。
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均基于每个收视源的时间段。代表广播月的数据包括报告区间内直播+7 的收视组合（注：直播+7 包括电视直播收视和最多七天后的线性内容收视）。
其他 "包括哪些内容？
在The Gauge中，"其他 "包括所有其他电视。这主要包括所有其他调谐（未测量来源）、未测量的视频点播（VOD）、通过有线电视机顶盒的流媒体、游戏和其他设备（DVD 播放）的使用。由于通过有线电视机顶盒进行的流媒体播放不计入各自的流媒体分发商，因此将其归入 "其他 "类别。通过有线电视机顶盒计入各个流媒体分发商是尼尔森在加强流媒体计量表技术的过程中不断追求的目标。
What is included in “other streaming”?
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out.
线性流媒体在哪些方面做出了贡献？
2022 年 12 月，线性流媒体（根据 vMVPD/MVPD 应用程序的收视汇总定义）被纳入流媒体类别，占电视总收视率的 5.3%。通过这些应用程序观看的广播和有线电视内容也归入相应类别。
是否包括 Hulu 和 YouTube 上的直播流媒体？
是的，Hulu 包括在 Hulu Live 上观看，YouTube 包括在 YouTube TV 上观看。
编码直播电视，又称编码线性流媒体，既包括广播和有线电视组（线性电视），也包括流媒体和其他流媒体，如 Hulu Live、YouTube TV、其他流媒体 MVPD/vMVPD 应用程序。(vMVPD是将从主要节目网络获得授权的线性（电视）内容整合在一起，以独立订阅的形式打包，并可通过宽带连接的设备访问的发行商）。
