对于电视日历来说，秋季总是一个过渡时期，今年八月也不例外。新学年的到来和美国橄榄球联盟季前橄榄球赛，再加上电视辩论和与即将到来的总统大选相关的新闻周期，对各种电视选择的影响喜忧参半。2-17 岁儿童的收视率有所下降，这主要影响了流媒体的使用，而有线电视收视率的增长有 85% 来自 65 岁及以上的观众。
Broadcast and cable viewing increased in August, posting gains of 1.6% and 1.7%, respectively. Broadcast, which experienced its first usage gain since January, benefited from increased “participation variety” (e.g., America’s Got Talent) and “general variety” (e.g., Big Brother) viewing to balance the steady news and drama genres, which accounted for 16.9% and 24.8% of viewing, respectively. Comparatively, the start of the NFL preseason and the arrival of the first presidential debate fueled viewing gains across cable, with sports and news accounting for 6.7% and 20.8% of viewing in August, respectively.
Streaming usage remained strong in August, but the return to school had an oversized effect on the 1.6% monthly dip in usage: Approximately 80% was due to decreased usage among viewers 2-17. Despite the drop in usage among kids, Disney+ had the third- and fourth-most watched titles: 蓝天 和 Guardians of the Galaxy Vol. 3, with 4.2 billion and 3.2 billion minutes, respectively. The top two titles, Suits 和 The Lincoln Lawyer, remained strong, but not strong enough to offset a 4.8% drop in usage on Netflix. Peacock, which also carries Suits, was the biggest gainer, with usage rising 8.3% as a result of events like WWE SummerSlam, shared coverage of the NFL Hall of Fame Game and the success of The Super Mario Brothers Movie. While not included in the streaming category, linear streaming represented 5.1% of TV usage in August (please refer to the methodology for more information).
尽管流媒体平台目前在观众心目中占据着重要地位，但随着 MLB 季后赛的激烈角逐，以及广播和有线电视对 NCAA 和 NFL 橄榄球新赛季的更广泛报道，流媒体平台在九月份将面临更多的竞争。由于今年秋季新的剧本内容供应量较少，观众如何驾驭仍然非常庞大且不断扩展的电视版图将是一个有趣的话题。
布赖恩-富勒的八月数据趋势
The Gauge 每月对观众在主要电视传播平台上的收视行为进行宏观分析，包括广播、流媒体、有线电视和其他来源。它还包括主要流媒体分发商的细分。图表本身代表了每月电视总使用量，并按类别和各个流媒体分发商细分出收视份额。
方法和常见问题
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均以每个收视源的时间段为基础。代表广播月的数据是基于报告区间内的 Live+7 观看次数（注：Live+7 包括电视直播观看次数和线性内容七天后的观看次数）。
What is included in “other”?
在The Gauge中，"其他 "包括不属于广播、有线或流媒体类别的所有其他电视使用。这主要包括所有其他调谐（未测量来源）、未测量的视频点播（VOD）、音频流、游戏和其他设备（DVD 播放）的使用。
从 2023 年 5 月开始，尼尔森开始利用流媒体内容收视率来识别由该服务中报告的平台分发的原创内容，从而对通过有线电视机顶盒观看的内容进行重新分类。这些观看内容将记入流媒体和发布内容的流媒体平台。它也将从其他类别中删除，因为其他类别以前也反映过此类内容。在 "流媒体内容评级 "中未被确定为原创的、通过有线电视机顶盒观看的内容仍将包含在 "其他 "中。
What is included in “other streaming”?
列为 "其他流媒体 "的流媒体平台包括任何未单独细分的电视高带宽视频流媒体。其他流媒体 "不包括旨在提供直播和有线（线性）节目的应用程序（VMVPD 或 MVPD 应用程序，如 Sling TV 或 Charter/Spectrum）。
线性流媒体在哪些方面做出了贡献？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu 和 YouTube 上的直播流媒体如何？
流媒体类别中不包括通过 vMVPD 应用程序（如 Hulu Live、YouTube TV）进行的线性流媒体。流媒体类别中的 "Hulu SVOD "和 "YouTube Main "指的是不包含线性流媒体的平台使用情况。
