2023 年游戏状况
数据驱动的个性化：流媒体内容发现的未来
为了抵御媒体选择过多的趋势，个性化的观看体验是一个持久的解决方案。
流媒体崛起的背后
Audiences are so overwhelmed by content options that many give up on watching altogether.
This highlights an increasing need for personalization and fulfilling content discovery journeys.
Since 2020, the amount of content available to TV viewers has grown by more than 1.1 million individual programs1.
Overwhelmed by choice: 20% say they don’t know what to watch beforehand and couldn’t find something to watch—so they did something else instead2.
Gracenote Video Data has 1,434 FAST channels in its database, 1,050+ of them available in the U.S.3
1 Gracenote Global Video Data; 1.6 million unique titles available February 2020; 2.7 million available in June 2023.
2 Source: Nielsen Streaming Content Consumer Survey, June 2023.
3 Source: Gracenote video data, June 2023.
打造更好的内容体验
本报告详细介绍了如何在 FAST 频道及其他频道中加强频道节目制作、定制推荐和用户体验。
强大的个性化功能
了解元数据如何开启个性化的 FAST 观看体验。
Unsilo 内容发现
发展分销战略，使其超越单个渠道层面。
锐化广告投放
了解内容级元数据如何增强流媒体的整体广告定位。
The insights you need to act FAST
下载《2023 年游戏状况报告》，了解如何领先于流媒体曲线。
