尼尔森与 Steed Media Group 首席执行官 Munson Steed 对话
The role of Black-owned media has continued to evolve in the nearly 200 years since Freedom’s Journal–the first Black owned and operated newspaper in the U.S.–went to print. Today, the need for trusted voices to herald the issues, trends and triumphs of Black America remains clear. After the reckoning of 2020, brands and advertisers acknowledged Black-owned media as an integral missing piece in their efforts to not only reach, but to advocate for Black communities.
Nielsen research shows that Black audiences are driving demand for content where their identity is represented on screen. And Black-owned media plays an important part in providing representative content to the diverse Black community. But even with a 27% reach among Black viewers, historically, Black-owned outlets have not always been a part of the media plans designed to reach Black consumers.
蒙森-斯蒂德（Munson Steed）是斯蒂德传媒集团（Steed Media Group）的首席执行官，也是当今黑人社区最值得信赖的故事讲述者之一。该多媒体集团包括印刷、数字、活动及其多媒体新闻平台 Rolling Out。
Steed 与尼尔森多元化洞察与合作副总裁 Charlene Polite Corley 一起讨论了多元化媒体的影响，以及品牌和广告商如何从与黑人媒体的合作中获益。观看对话，了解
- 为什么投资黑人拥有的媒体是投资黑人社区健康和财富的重要方式（从 1:33 开始）
- 品牌如何从与黑人拥有的媒体和黑人目标媒体的合作中获益（7:30 开始）
- 利用社交媒体和数字平台更好地参与和服务黑人社区（从 11:58 开始）
Learn more in our Diverse-Owned Media Audience Reach and Profiles report.
