放大黑人在媒体中的声音

创造知情、周到和真实的体验

Black buying power in the U.S. is estimated to grow to $1.98 trillion by 2025¹. And while most brands acknowledge that Black consumers are critical to their growth and cultural relevance, earning Black consumers’ business can prove challenging as Black people around the world become more discerning of how, where and when brands are targeting them.

为了在黑人受众中取得进展，品牌和广告商正在投入巨资。但是，如果宣传活动不能引起受众的共鸣，或者更糟糕的是，用失实的表现手法将受众拒之门外，那么所有这些资金都将白白浪费。 

在本报告中，我们探讨了品牌和广告商在黑人社区建立联系的建议，以及如何从根本上吸引黑人人才，为黑人消费者创造知情、周到和真实的体验。