2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. With dramatic impacts to traditional staples like live sports, and an anxiety-inducing hyper news cycle alternating between COVID updates and political divisiveness, streaming video provided a much needed escape. While the massive spikes in media usage that sparked streaming enablement into near ubiquity weren’t unexpected given countrywide lockdowns, the aftermath reflects a permanently altered media landscape, with video streaming accounting for a larger share of overall media consumption than in previous years.
Unsurprisingly, streaming platforms have become video wellsprings for content-hungry consumers, with well-advertised originals like Ozark, The Boys 和 The Mandalorian grabbing much of the spotlight. And while consumers binged nearly 30.5 billion minutes of Ozark during 2020, they did so across a total of 28 episodes. Similarly, consumers watched more than 57 billion minutes of The Office, which ended its run on Netflix in December, but that viewing covered 192 episodes.
从 2020 年成功的内容类型来看，原创内容引发了文化现象，并为成熟和新兴平台带来了新用户。然而，流媒体平台上观看人数最多的内容并不仅仅是原创内容：它们是首先在传统渠道上获得成功的老节目。虽然原创内容能引起轰动并吸引观众，但库藏内容却能让观众感到舒适、随意观看并经常回看。简而言之，它们是已知数量。观众会选择这些节目，因为它们已经与观众建立了联系，观看起来很方便，尤其是在寻找新内容狂欢的时候。
Outside of episodic programming, the trends are much different, as eight of the top 10 movies (in terms of minutes watched) available on subscription video-on-demand (SVOD) platforms in 2020 were kids’ titles. Unlike adults, children will watch and re-watch their favorite content time and time again (perhaps despite the sake of their parents’ possible sanity). This helped land titles like Frozen II, Moana, Secret Life of Pets 2 和 Onward into this year’s top 10 list, with each attracting viewership of between 8.3 billion and nearly 15 billion minutes each. In addition to providing a stop-gap to the traditional theater experience during a year where many spent their time close to home, kids movies on streaming platforms likely helped many households cope with having children at home when they would traditionally be away at school.
抛开孩子们的习惯不谈，流媒体平台为那些无法再通过传统方式上映的电影提供了一条生命线，反过来也让更多的观众更容易接触到电影。在最初颠覆了电视领域之后，流媒体服务也为电影业带来了新的选择。
尼尔森产品战略高级副总裁布莱恩-福勒（Brian Fuhrer）回顾了 2020 年的热门 SVOD 节目。
For additional top ranked SVOD programs, as well as TV, advertisements and video games, visit Nielsen’s Top 10, where we share what Americans are watching and playing each week. For help uncovering what on-demand programs audiences are searching for, learn more about our SVOD 内容评级.
