The pandemic was the catalyst for streaming services, which gained traction amongst a broader range of consumers. Over the last year, several traditional media companies dove into the streaming space, taking advantage of their vast video libraries and launching just in time to provide consumers in lockdown with more binge-worthy content. The recently launched The Gauge, Nielsen’s new monthly total TV and streaming snapshot, shows that streaming usage across all television homes has climbed to 26% of all time spent on TV. Streaming and broadcast now account for half of television time, with usage split evenly between the two channels.
“The past year has categorically shifted the television viewing landscape. Even as people begin to dive back into their pre-pandemic activities, based on the changes many made to enable streaming coupled with the variety of newly introduced services, we expect people to keep sampling and exploring their options. Maybe just as importantly, as production ramps back up, new content will enter the space, driving additional traction,” says Brian Fuhrer, SVP, Product Strategy at Nielsen.
Hear from Brian on how the television landscape is shifting, how this total streaming and TV snapshot might evolve over time with the emergence, launch and potential consumer adoption of additional streaming services and what this might mean for content creators and advertisers.
Learn more about why The Gauge is an important step towards Nielsen’s cross-platform measurement.
方法
The Gauge 以月为区间，显示广播、流媒体、有线电视和其他电视的总使用量（TUT），并可对流媒体频道进行深入分析。
- 所有其他电视包括：主要包括 AOT（所有其他调谐）、VOD、通过有线电视机顶盒的流媒体、游戏和其他设备（DVD 播放）的使用。
- 其他流媒体是指任何未列出的流向电视的高带宽（视频）流媒体。
- 统计数据：按类别分列的份额，按流媒体分销商分列的 TUT 份额
通过有线电视机顶盒进行的流媒体播放不计入相应的流媒体分销商，而是计入 "所有其他 "组。
Data used is derived from two separately weighted panels and combined to create the infographic. Streaming data comes from a subset of TV households in the National TV panel that are enabled with the Streaming Meter, while linear sources as well as total usage are based on viewing from the overall TV panel.
已编码的线性流媒体既反映在线性（广播、有线）组中，也反映在相应的线性流媒体应用程序（如 Hulu Live、Youtube TV、其他流媒体 MVPD/vMVPD 应用程序）下
