50 岁以上的女性比以往任何时候都更加活跃、更有抱负和影响力。她们经营公司，争取人权，每天都在为推动社区、家庭和自身的发展而努力。50 岁以上的女性成功地将这几年重新定义为自己新的黄金时期，但在荧屏上寻找自己的身影却暴露了她们几乎不为人知的一面。
When it comes to representation on TV, Gracenote 融合分析 show that men are on-screen more than women (62% screen time vs. 38%), even though women make up more than half of the U.S. population. But for women over age 50, who represent 20% of the population, the share of time on-screen plummets to just 8%. Forward-thinking content creators and brands know that must change.
When women over 50 do find talent from their identity group on screen, we see the success of content that features them in roles that match their lived experience as well as their aspirations. The television industry has a valuable opportunity to expand how women 50 and above are represented in both ads and content in ways that capture the varied experiences of what many women in this life stage consider their prime. In this Diverse Intelligence Series report, we show where key opportunities lie and how overlooking “women of a certain age” means undervaluing not only their influence in society, but ultimately your own brand’s potential.
