As the media industry looks to be more inclusive of Black storytellers and grow their brand awareness with Black audiences, a deeper understanding of the community is increasingly critical. Charlene Polite Corley, Nielsen’s VP, Diverse Insights & Partnerships, and Ashante James, VP Account Director for Citibank at Publicis NY, took the virtual stage at IAB Brand Disruption Summit to discuss how brands can act to accommodate Black audience needs and amplify Black voices in media and advertising.
请收听下面的点播会议，进一步了解以下主要内容：
- 黑人观众拥有巨大的购买力、观看力和深远的文化影响力。
- 黑人受众希望在他们接触的故事和广告中得到细致入微的表现。
- 对于那些希望赢得黑人消费者青睐的品牌和出版商来说，超越一成不变的模式，表现多样化的黑人体验至关重要。
