播客广告商的见解
过去 10 年中，播客的流行实际上改变了整个市场的格局。
除了对整个媒体行业产生广泛影响外，播客环境的成熟也扩大了播客的吸引力，远远超出了那些多年收听播客的人。这是一个关键的转变，尤其是当广告商向播客寻求商机的时候。如今，近一半（49%）的美国播客听众是轻度用户：每月收听一到三次。这与五年或十年前业界对典型播客听众的看法形成了明显的反差。
This issue of 今日播客 presents an overview of who is listening to podcasts, how often they’re listening, as well as insights into the unique ability of podcasts to drive stronger brand recall than traditional forms of advertising. This issue also includes select brand case studies from select industries than demonstrate high ad metrics as a result of podcast advertising.
