Open any news feed or article today and you’ll likely find a piece about racial injustice. Much of the news focuses on the injustices our Black communities in the U.S. continue to combat, but there has been a parallel narrative gaining visibility: ending the racially motivated hate crimes against the Asian American Pacific Islander (AAPI) community. The onset of the pandemic and the many references to its origins in China sparked stories and public commentary blaming Chinese people and anyone who looked Asian for the lockdowns, the tense U.S.-China political relationship, America’s economic downturn and more. The issue spans well beyond rhetoric, as anti-Asian hate crimes spiked around the U.S.
亚裔美国人的声音越来越响亮，越来越强大，他们呼吁结束仇恨，为更加团结的未来带来希望。反亚裔仇恨犯罪法案的通过、声势浩大的 #washthehate 运动以及全美新中心亚裔社区的指数式增长，都表明亚裔美国人的影响力和消费力在不断增强。亚裔消费者对品牌和企业的要求比以往任何时候都高。与这一群体建立联系需要不同程度的参与，以显示对社会正义的关注和对这一群体多样性的理解。
As part of the media industry, Nielsen took an in-depth look this year at how the industry can act to stop anti-Asian hate. Media has the power to shift perception and break stereotypes, and Nielsen has uncovered opportunities to do both—through how we advertise and the way Asians are represented on screen. This report showcases the growth and power of this community along with the key opportunities for action.
