尽管在性别平等方面取得了进展，但在荧屏、广告和董事会中仍然缺少女性的身影。
在媒体和商业领域，如果从多元文化的视角来看待性别差距，女性代表的差距只会越来越大。尽管女性更有可能承担更多的家庭责任、家教和育儿责任，更有可能做出日常采购决定，经济上更无保障，也更容易感到孤立无援，但这种差距依然存在。大流行病只会加剧妇女今天所面临的压力，并有可能使我们所取得的进步倒退。
This year, we #choosetochallenge the gender stereotypes and messages that are shaping these cultural norms, and we are inviting everyone to do the same. Our goal is to help the media industry creative inclusive content, powered by diverse content creators not just because it matters ethically, but also because it matters to the viewers who are ultimately your consumers.
女性经济
Globally, women’s engagement in the labor market lags behind men by 23 percentage points according to the World Economic Forum. Yet, women’s spending power and influence should not be underestimated.
IT’S TIME TO BE SEEN
代表性很重要。女性在银幕上的形象会影响人们对她们的态度和理解，也会影响她们对自己的看法。在职场中，缺乏高层视野意味着缺乏职位晋升、企业资源减少和经济保障降低。
如何接触妇女
Women are savvy consumers of news, information and other media across devices. During the pandemic, local news viewership increased 48% among women. They are also growing listeners of podcasts, making up 45% of all podcast consumers and over-indexing in podcasts about family, health, the arts, true crime and more. No matter what media they’re consuming, truth, transparency and real representation matter.
Learn why at Nielsen, we’re choosing to challenge >>
