转化驱动型营销战略并非因大流行病而诞生，但去年当全球品牌暂停更广泛的营销努力时，以销售为重点的营销活动确实占据了前沿位置。现在，随着全球广告支出的增加，品牌和广告商必须跳出短期思维--跳出现有的客户群。
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. That appeal, however, shouldn’t overshadow the importance of brand building, especially for brands that pulled back last year and now need to re-engage with consumers. Even more importantly, brand building efforts are measurable and can be correlated with long-term sales.
To learn more about the tangible impact that brand building has on sales, we recently spoke with Cara Kantrowitz, Vice President, Solutions Consulting, who helps debunk the myth while highlighting how brand building is even more important in light of recent shifts in consumer behavior.
For additional insights, download our recent Brand Resonance white paper.
