Episode 21
Each spring, TV broadcasters in the U.S. announce their show lineups for the coming fall season with great fanfare. Dubbed the Upfronts, the series of events that mark these announcements kick off an important advertising sales period where marketers can buy commercial television airtime “up front,” or several months before the new TV season begins.
对于美国超过 900 亿美元的广告业来说，这是一个关键的投资期。随着数十亿美元的投入，一系列不同的媒体公司--包括许多数字平台--在过去几年里都急切地想要加入这一行列。
那么 Upfronts 对各参与方意味着什么？观众收视习惯的变化如何影响媒体的买卖？媒体提供商和广告商又是如何适应这种新的媒体格局的？
在本期节目中，尼尔森全球媒体业务产品领导高级副总裁阿曼达-塔佩（Amanda Tarpey）和产品营销高级副总裁安德烈娅-利普斯坦（Andrea Lipstein）分享了他们对upfronts的作用以及整个媒体行业如何应对美国观众收视习惯的广泛变化的见解。
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