02_Elements/Icons/ArrowLeft 返回洞察力

洞察力 > Sports & gaming

尼尔森电视了解下一代视频游戏玩家

1 minute read | October 2019

When Gen X and Millennials were children, playing video games involved either heading to a physical video arcade or jumping into the action on a home console. For those growing up in 2019, however, anything with a screen can be a gaming platform. Not only does this mean that gaming is just a swipe away, but many top games are available across platforms. This means preteens can join their friends in popular games regardless of which platform or device they use. Think of it this way: Success stories like 堡垒之夜我的世界 could not have happened in an era where titles were limited to console owners.

不管你信不信,青少年为数字游戏带来了不少好处。是的,他们玩的大多数游戏都是免费的,但游戏制造商们正在调整他们的商业模式,以迎合这群价值惊人的受众。为了了解更多信息,我们采访了 SuperData 的首席分析师卡特-罗杰斯(Carter Rogers),他深入分析了这一群体的游戏习惯、消费能力以及发现新游戏的方式。

 

Additional insights into the next generation of video gamers can be found in Nielsen SuperData’s new Preteen Gamers report.

继续浏览类似的见解

我们的产品可以帮助您和您的企业