丹麦

可用解决方案

丹麦的收视率测量

On 1 January 2022, Nielsen’s TV and streaming measurement started in Denmark in collaboration with DR, TV 2, Nordic Entertainment Group and Discovery Networks. 

The agreement between Nielsen and the TV stations is the most comprehensive and detailed measurement of the Danes’ use of TV and streaming platforms to date, with at least 1,570 households are reported daily (30% more than in the previous Danish TV measurements) corresponding to approximately 3,500 people.

Nielsen measures households’ TV viewing through our nanometer , and at the same time the measurement will use a new and simplified technology to capture streaming viewing. Nielsen’s streaming meter ensures measurement by one solid and fully representative panel, which makes use of passive data collection in each household included in the panel. Nielsen’s measurement equipment ensures that the measurement can fully cover Danish households’ consumption of both streaming and traditional TV viewing.

其他资源

• Nielsen TV & Streaming Solutions in Denmark (Seermåling i Danmark)
• 丹麦每周十大收视和流媒体数据
• 产品说明书 电视测量
• 丹麦小组信息
• 尼尔森调查隐私声明