
Business inclusion, impact & belonging
Why 包容 Matters
"作为媒体测量领域的领导者,尼尔森致力于提供反映所有人的包容性洞察,并推动整个媒体领域的增长和创新。与此同时,通过秉承包容、勇气和成长的价值观,我们建立了一种能够让每个人充分发挥潜能的企业文化。"
-Sandra Sims-Williams, Chief Business Inclusion, Impact & Belonging Officer

我们的做法
在尼尔森,我们致力于将包容性和问责制系统地融入四个重点领域:产品和思想领导力、员工、业务合作伙伴关系和社区外联。

产品和思想领导力
尼尔森面板 are at the core of our business, ensuring that our measurement accurately represents time spent with media by all people, wherever and whenever it happens. We invest in inclusive measurement and products, and share audience insights through Nielsen’s Diverse Intelligence Series and other thought leadership.

商业伙伴关系
To foster an inclusive and competitive procurement process that benefits our business and meets the expectations of our clients’ sourcing strategies, Nielsen’s Procurement team strives to include a variety of suppliers in its supply chain.

人
员工是我们业务的核心,这也是我们关注以下关键领域的原因:包容性文化和政策、所有员工的职业机会和专业发展、指导和赞助以及我们的全球业务资源小组 (BRGs)。

社区外联
As the leading authority in media measurement, Nielsen works to ensure that the audiences we measure know and trust us. Our team supports inclusion by collaborating with organizations like the Advertising Research Foundation and GLAAD. We provide pro bono data and consulting through our Data for Good program and the 尼尔森基金会. Recognizing the vital role small businesses play, we provide resources, including pro bono consulting, via our business partnerships.
为了紧跟与我们的行业和客户息息相关的问题,我们与由营销人员和媒体专业人士组成的外部咨询委员会合作,他们提供了宝贵的见解和观点,丰富了我们的战略。

我们的全球非歧视政策
尼尔森致力于推动员工的参与度,营造一个让所有员工都能茁壮成长的环境。我们的存在是为了统计每一个人,我们将包容性和归属感融入员工、测量和产品的方方面面。
企业资源小组 (BRGs)
我们的全球 BRG 计划包括约 4,000 名活跃成员,他们在所有业务领域和地区建立联系,将我们的价值观--包容、勇气和成长--付诸实践。BRG 成员帮助我们在全公司范围内促进社区、联系和快乐,为招聘、留住人才和业务增长提供支持。
Diverse Intelligence Series
在尼尔森,我们致力于了解受众的一切。作为值得信赖的媒体测量来源,我们的专长包括深入了解所有受众的媒体行为、内容属性以及跨平台的行业趋势。尼尔森为客户和行业团体提供值得信赖的情报,以证明包容性营销能够推动投资回报率。我们的 "多元化情报系列 "展示了尼尔森对电视、音频和数字平台最新受众趋势的洞察,涵盖从零售到娱乐的各种增长细分市场。该系列包括支持包容性营销的数据。
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