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the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

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The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

January 2026

Total day | Persons 2+

3,032
28NetflixStranger Things
2
1,302
42NetflixThe Wrecking Crew
3
1,260
1Prime VideoThe Pitt
4
1,209
19HBO MaxFallout
5
1,104
15Prime VideoRizzoli & Isles
6
1,016
111Netflix | Peacock | Pluto TVBluey
7
958
154Disney+His & Hers
8
915
6NetflixLandman
9
864
20Paramount+Spongebob Squarepants
10
852
336Paramount+

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

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Top Broadcast TV Shows

Week of Feb. 16 – Feb. 22, 2026

PROGRAMRANKVIEWERS P2+ (000)HHLD RATINGtORIGINATOR
WINTER OLYMPICS THU PRIME 2
1
11,660
6.2NBC
WINTER OLYMPICS SUN WKND 3
2
10,910
5.4NBC
WINTER OLYMPICS TUE PRIME 2
3
9,753
5.2NBC
WINTER OLYMPICS WED PRIME 2
4
9,628
5.2NBC
WINTER OLYMPICS FRI PRIME 2
5
9,475
4.9NBC
WINTER OLYMPICS MON PRIME 2
6
9,030
4.9NBC
ABC WORLD NEWS TONIGHT (WKLY)
7
8,867
5.3ABC
WINTER OLYMPICS CLOSING CEREMONY
8
8,815
4.5NBC
WINTER OLYMPICS SAT PRIME 3
9
8,458
4.2NBC
ABC WORLD NEWS TONIGHT (FRI)
10
8,242
4.9ABC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

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Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

Insights into the Olympic Games

Discover fan insights, sponsorship trends and influential athletes in our insights hub.

The Women’s World Cup

Polecane
The 10 most influential women footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Alisha Lehmann@alishalehmann713.4M
2Alexia Putellas@alexiaputellas2.8M
3Alex Morgan@alexmorgan1310M
4Jordyn Huitema@jordynhuitema1.6M
5Marta@martavsilva102.5M
6Megan Rapinoe@mrapinoe2.1M
7Jule Brand@jule_brand198K
8Alessia Russo@alessiarusso99457K
9Sakina Karchaoui@sakinakarchaoui727K
10Samantha Kerr@samanthakerr201.2M
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The Men’s World Cup

Polecane
The 10 most influential men footballers on Instagram

#Player NameCountryInstagram handleFollowers
1Cristiano Ronaldo@cristiano398.2M
2Leo Messi@leomessi518.8M
3Neymar@neymarjr196.4M
4Kylian Mbappé@k.mbappe82.9M
5Viní Jr.@vinijr27.8M
6Gavi@pablogavi12.1M
7Karim Benzema@karimbenzema62.5M
8Paulo Dybala@paulodybala51.5M
9Robert Lewandowski@_rl931.7M
10Eden Hazard@hazardeden_1027.2M
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The Record

Quarterly US audio listening trends

Unlock the quarterly audience data that highlights how listeners are consuming ad-supported audio across platforms with The Record.

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Metodologia

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Learn about big data

Panele

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Learn about Panels

Tożsamość

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

Learn about Gracenote ID

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