Data Center

Navigate today’s media with
the latest audience data

Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.

The Gauge™

How audiences are watching TV

Unlock the monthly audience data that highlights how viewers are watching TV across platforms with The Gauge™.

July 2025

Total day | Persons 2+

Copyright © 2025 The Nielsen Company (US), LLC. All Rights Reserved.

Top 10

Discover what audiences are watching, playing and listening to with Nielsen’s Top 10 lists.

Top Streaming Programs

Sep. 15 – Sep. 21, 2025

Program Name Rank Minutes (Millions) # of Episodes SVOD Provider
Beauty in Black
1
1,354
24 Netflix
Black Rabbit
2
1,234
8 Netflix
Wednesday
3
1,022
16 Netflix
KPop Demon Hunters
4
828
1 Netflix
The Summer I Turned Pretty
5
776
26 Prime Video
Spongebob Squarepants
6
774
323 Paramount+
Bluey
7
753
154 Disney+
Ice Road: Vengeance
8
728
1 Netflix
S.W.A.T.
9
727
163 Netflix / Paramount+
Bob's Burgers
10
673
293 Hulu

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Top Broadcast TV Shows

Week of Oct. 06 – Oct. 12, 2025

PROGRAM RANK VIEWERS P2+ (000) HHLD RATINGt ORIGINATOR
CBS NFL NATIONAL (4:25p)
1
26,824
12.5 CBS
NBC SUNDAY NIGHT FOOTBALL – LIONS VS. CHIEFS
2
24,545
11.9 NBC
SUNDAY NIGHT NFL PRE-KICK
3
17,174
8.1 NBC
FOX NFL SUNDAY (1:00p)
4
15,366
7.6 FOX
CBS NFL REGIONAL (1:00p)
5
13,804
6.7 CBS
FOOTBALL NT AMERICA PT 3
6
13,067
6.1 NBC
MON NIGHT FOOTBALL ON ABC – CHIEFS VS. JAGUARS
7
12,090
6.6 ABC
NBC NFL SUNDAY POST
8
11,562
6.1 NBC
60 MINUTES
9
10,149
5.6 CBS
FOOTBALL NT AMERICA PT 2
10
8,867
4.2 NBC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Sports data

Explore our sports data hubs to discover the power of sports programming, teams and athletes.

The Women’s World Cup

Featured
The 10 most influential women footballers on Instagram

# Player Name Country Instagram handle Followers
1 Alisha Lehmann @alishalehmann7 13.4M
2 Alexia Putellas @alexiaputellas 2.8M
3 Alex Morgan @alexmorgan13 10M
4 Jordyn Huitema @jordynhuitema 1.6M
5 Marta @martavsilva10 2.5M
6 Megan Rapinoe @mrapinoe 2.1M
7 Jule Brand @jule_brand 198K
8 Alessia Russo @alessiarusso99 457K
9 Sakina Karchaoui @sakinakarchaoui 727K
10 Samantha Kerr @samanthakerr20 1.2M

The Men’s World Cup

Featured
The 10 most influential men footballers on Instagram

# Player Name Country Instagram handle Followers
1 Cristiano Ronaldo @cristiano 398.2M
2 Leo Messi @leomessi 518.8M
3 Neymar @neymarjr 196.4M
4 Kylian Mbappé @k.mbappe 82.9M
5 Viní Jr. @vinijr 27.8M
6 Gavi @pablogavi 12.1M
7 Karim Benzema @karimbenzema 62.5M
8 Paulo Dybala @paulodybala 51.5M
9 Robert Lewandowski @_rl9 31.7M
10 Eden Hazard @hazardeden_10 27.2M

Quarterly US audio listening trends

Unlock the quarterly audience data that highlights how listeners are consuming ad-supported audio across platforms with The Record.

Talk to our team of experts.

Methodology

Audience data powering a better media future for all people

As a global leader in media measurement, data and analytics, we’re dedicated to learning all about audiences–through rigorous, industry-leading data methodologies.

Big data

Unlock scale with our unmatched coverage through the industry’s largest network of big data integrations.

Panels

Feel confident in data quality. Nielsen’s industry-leading panels ensure audience representation and persons-level granularity.

Identity

Uncover the ‘who’ across platforms, devices and content through Nielsen and Gracenote’s identity systems.

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