NYE、ゴールデングローブ賞、脚本ドラマも放送視聴率を押し上げる。
Netflixがプラットフォーム新記録を達成、「イカゲーム」の90B視聴分が原動力
1月11日、1日のストリーミング視聴時間は470億分に達し、プライム・ビデオ独占のNFLワイルドカードゲームがその勢いを加速させた。
NEW YORK - February 18, 2025 – Nielsen’s January 2025 report of The Gauge™ revealed that TV viewing in January was up 5% compared with an already robust December, driven largely by current events and seasonal factors. Football again played a significant role in January’s monthly viewing uptick, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1pt., 22.5%) and cable (+0.6pt., 24.4%).
1月26日（日）にCBSで放映されたNFL AFCチャンピオンシップの視聴者数は5,740万人で、今月最大の視聴者数となった。ESPNによるカレッジ・フットボール・プレーオフの放送は、他の様々なボウルゲームに加え、1月のケーブルスポーツ視聴の42％増に貢献した。さらに、1月のレポートに含まれるCFPの7試合（準々決勝4試合、準決勝2試合、全米選手権）が、今月のケーブルテレビ放送のトップ7を占め、中でも20日の全米選手権試合の視聴者数は2210万人だった。
January also highlighted how consumers’ viewing habits have evolved to become more flexible when seeking out preferred content across various distribution platforms. Prime Video exclusively streamed the NFL Wild Card playoff game between the Pittsburgh Steelers and the Baltimore Ravens on January 11, which in turn helped drive the second-highest day of streaming on record. Behind the current all-time high of 51.2 billion streaming minutes set on Christmas Day 2024, January 11, 2025 produced over 47 billion streaming minutes in total.
Outside of sports events, traditional television drew audiences by other means as well. Overall broadcast viewing was up 5.1% in January, benefiting from increases to drama series (+15%) and news (+18%). The top non-sports broadcast telecasts in January were an eclectic mix led by ABC’s New Year’s Rockin’ Eve with 17.9 million viewers, followed by the post-AFC Championship premier of Watson on CBS with 10.8 million, and the Golden Globe Awards on CBS with 9.7 million. Meanwhile, cable viewing exhibited a 7% monthly increase, and, in addition to the 42% lift in sports viewership, cable also benefited from a 26% increase in news viewing. FOX News Channel dominated non-sports telecasts this month, led by its Inauguration Day coverage.
ストリーミングの観点から見ると、1月のストリーミング視聴者数は12月と比較して3％増加し、このカテゴリーはテレビ視聴の42.6％と最大のシェアを占めた。前年比では、ストリーミングの利用は2024年1月と比較して21％増加し、このカテゴリーはテレビ視聴の6.6％のシェアを獲得した。
ストリーミング・プラットフォームの中でも注目すべき存在だ：
- Netflix followed a robust December with an even stronger January, as viewership rose 7% to lead the streamer to a new platform record of 8.6% of TV. Netflix’s big month was due in large part to イカゲーム, which generated 9 billion viewing minutes as January’s top streaming title.
- また、ロク・チャンネルは、1月の視聴者数を9％増加させ、TVの2.1％に達し、4ヶ月連続でプラットフォーム・ベストを達成した。
- As indicated in the December 2024 Gauge report, this marks the first month that Disney’s streaming entities (Disney+, Hulu and ESPN+) are consolidated into a single share. “Disney Streaming” began the year with a 4.7% share of TV. ブルーイ, which received Nielsen’s first ARTEY Award for top streaming title in 2024, was January’s second most-streamed program with 4.7 billion viewing minutes accumulated on Disney+.
- The Paramount+ original series ランドマン rounded out the top three streaming titles in January with 4.4 billion viewing minutes, and helped the streamer tie its platform best share with 1.4% of TV.
Note: Disney+, Hulu and ESPN+ viewing have been aggregated into a single total represented as “Disney Streaming” beginning with the January 2025 Gauge report. This change is due to Disney making Hulu and ESPN+ content available within the Disney+ app for certain subscribers, which could affect crediting between Disney’s streaming properties as it relates to The Gauge.
2025年1月のインターバルには、2024年12月30日から2025年1月26日が含まれる。ニールセンのレポートは、月曜日から日曜日までを測定週とする放送カレンダーに従っている。
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
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