2月9日（日）は、1日の総視聴時間が1100億分を超え、ゲージ史上2番目にテレビが視聴された日となった。
Tubiはビッグゲーム中のストリーミングの3分の1を占めた。
テレビのシェアはストリーミングが43.5%で最大、従来のテレビは44.4%でシェアポイント以下の差。
NEW YORK - March 18, 2025 – Super Bowl Sunday ranks as one of the most heavily viewed days of television each year, and this year’s Super Bowl Sunday, February 9, tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes. This total day viewership milestone has been reached just one other time since The Gauge launched in May 2021, with Super Bowl Sunday on February 11, 2024, leading by a relatively slim margin of about 500 million minutes.
A record-breaking 127.7 million viewers watched FOX’s broadcast of Super Bowl LIX, including a simulcast streamed on Tubi (FOX’s free streaming service), which clearly resonated with consumers and further illustrated how cross-platform distribution has materialized into real world success. While previous Super Bowls have offered alternative streaming options, Tubi’s free and subscriptionless features provided a means for the Big Game to reach even more viewers. As the game aired live, Tubi represented a third of all streaming usage and multiplied its audience to nearly 16 times its January 2025 average. Viewers that watched Tubi during the Super Bowl were 38% more likely to be 18-34 than the total game average, and also skewed slightly female. Overall, Tubi’s February usage was up 17% over January to finish with 2.0% of total TV watch-time, its largest share since July 2024.
典型的な季節的傾向に従い、テレビ視聴時間は1月から2月にかけて減少した。しかし、ストリーミングの影響は最も小さく、このカテゴリーは1月と比較して0.9ポイント増加し、今月の総視聴時間の43.5%を占め、テレビ視聴者のパイに占めるシェアはこれまでで最大となった。これに対し、放送（21.2%）とケーブル（23.2%）を合わせた2月のテレビ視聴率は44.4%であった。
2月にテレビでYouTubeを視聴した時間は前月比2.5%増で、テレビ視聴全体の11.6%を占め、YouTubeとストリーミング・カテゴリー全体にとって過去最高となった。また、2月のストリーミング視聴時間の約27%がYouTubeの視聴に費やされた。
Following its platform-best performance achieved last month, Netflix represented the second largest share among streaming services in February with 8.2% of TV. Netflix also owned the top streaming program in February with its original action-thriller series The Night Agent, which captured 6 billion viewing minutes across the month. ブルーイ on Disney+ was second with 4.2 billion minutes.
Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February.
On broadcast, the Super Bowl and its pregame and postgame programs on FOX were followed by NBC’s Saturday Night Live 50th Anniversary Special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS’ Tracker (10.6 million) and Matlock (9.4 million).
先月のNFLとカレッジフットボールプレーオフのポストシーズンの成功は、2月の従来のテレビ視聴がさらに急減したことを意味した。これはスポーツイベントの視聴率に顕著で、1月と比較して放送で54％減、ケーブルで42％減となった。スーパーボウルや前述の上位番組が好調であったにもかかわらず、放送全体の視聴率は10％減の21.2％であった（-1.3ポイント）。一方、ケーブルは9％減少し、テレビ全体の23.2％を占めた（1.2ポイント減）。
2025年2月のインターバルは、2025年01月27日から2025年02月23日まで。ニールセンのレポートは、月曜日から日曜日までの測定週を持つ放送カレンダーに従っている。
Note: As of the January 2025 Gauge report, Disney+, Hulu and ESPN+ viewing are aggregated into a single total represented as “Disney Streaming.” Learn why.
ニールセンについて ゲージ
ゲージ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include メディア・ディストリビューター・ゲージ, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
ニールセンについて
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook そして Instagram).
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