私たちが測定する業界全体において、私たちは真実の情報源として頼りにされている。米国では、2044年までに総人口の大半が多文化になるということが、ゆるぎない真実のひとつです。そして米国のヒスパニック系消費者が、この多文化的な成長の大部分を牽引しています。だからこそ当社は、多文化市場におけるお客様の成長を支援するため、ヒスパニック系従業員の成長と発展を促す職場文化の育成に積極的に取り組んでいるのです。
Our efforts were recently recognized by the Hispanic Association for Corporate Responsibility (HACR) on its annual Corporate Inclusion Index (CII), which measures Hispanic inclusion in corporate America. The CII tracks companies’ policies and practices in a number of areas on a five-star scale. We received top five-star billing for our employment practices, which is a reflection of our commitment to the development of our Hispanic associates.
「ニールセンの最高人事責任者であるマイケル・アリスアは、次のように述べています。「ヒスパニック系消費者は、アメリカの主流に対する文化的影響力を拡大し、アメリカ人であることの意味をますます定義しつつあります。「と、ニールセンの最高人事責任者であるマイケル・アリスアは述べています。「ニールセンがサービスを提供する市場に課せられた使命は、このような変化を定量化することです。
While organizations like HACR help us understand how to shape our workplace policies to meet the needs of Hispanic associates, much of our understanding comes directly from our employees themselves. Our Hispanic Organization of Leaders in Action (HOLA) employee resource group leads a variety of initiatives that demonstrably increase associate engagement, improve workplace policies and enrich the communities where we live and work. Just this year, HOLA associates were instrumental in the release of our 2019 Diverse Intelligence Series report on Latinx consumers, our support of numerous Hispanic community organizations including the National Hispanic Foundation for the Arts and the celebration of numerous culturally important milestones including Hispanic Heritage Month. And our HOLA members are essential to our ability to retain and advance Hispanic leaders, which are key metrics on the HACR CII.
Hispanic leaders and associates are empowered to further our Diversity & Inclusion strategy by Nielsen’s leadership—which starts with David Kenny, our CEO and Chief Diversity Officer. In 2019, David has boldly lent his voice in support of a fair and accurate 2020 Census, preserving the Deferred Action for Childhood Arrivals (DACA) program and increasing Hispanic representation in our ranks by adding his signature to The Hispanic Promise.
“Because we measure everyone, we have a responsibility to ensure that our Diversity & Inclusion program extends to everything we do—from our people to our products,” said Jose Luis Guevara, SVP of Global Input Operations and HOLA Executive Sponsor. “The recognition from HACR is an important signifier that we’re on the right track. However, it’s even more important that we continue to double down on our Hispanic talent, so we continue growing.”
Pictured above: Sam Renovato, Sr. Manager, University Relations and Talent Acquisition, Nielsen, and Lorraine Carrasco, Director, External Affairs, Government Relations and Public Policy, Nielsen, accepted the HACR award on Nielsen’s behalf.
