· Year on year growth across all devices – smartphone highest
· Five out of top ten entities report growth in unique audiences
Sydney, Australia – 23 March 2017: More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
Current Events and Global News Sub-Category
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that 5 out of the top 10 entities reported an increase when compared to the previous month.
News.com.auは前月比6％増の570万人のユニーク・オーディエンスを獲得し、トップの座を守った。
Nine.com.auは460万人（＋3％）のユニークオーディエンスで2位をキープし、smh.com.auは430万人（＋6％）のユニークオーディエンスで3位に躍り出た。
ABCニュースのユニーク視聴者数は410万人で4位。デイリー・メール・オーストラリア（290万人）、ガーディアン（270万人）、ヤフー7ニュース（250万人）が5位、6位、7位をキープした。
エイジ紙が240万人（＋4％）で10位から8位へ、デイリー・テレグラフ紙が240万人（＋15％）で13位から9位へと大きく順位を上げた。ヘラルド・サン紙は220万人のユニークオーディエンスで10位に浮上。
ニールセンについて ニールセン
Nielsen Holdings plc (NYSE: エヌエルエスエヌ) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
詳細はこちらまで：
ジャッキー・ヘリカー
ニールセン
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
