ใใฉใใใใฉใผใ ้ใงไธ่ฒซใใใขใใคใซใญใฃใณใใผใณใฎๆๆจใจใฌใใผใใฃใณใฐใๅฏ่ฝใซใใใใธใฟใซใชใผใใฃใจใณในๆธฌๅฎ
ใใฅใผใจใผใฏๅทใใฅใผใจใผใฏ - 2016ๅนด2ๆ25ๆฅ - ใใผใซใปใณใฏๆฌๆฅใในใใใใใฃใใใใขใใคใซ็ซฏๆซใซใใใ3Vๅบๅใฎใชใผใใฃใจใณในๆธฌๅฎใซใใผใซใปใณใปใใธใฟใซใปใขใใปใฌใคใใฃใณใฐในใๆก็จใใใใจใ็บ่กจใใพใใใใใธใฟใซใปใขใใปใฌใคใใฃใณใฐในใฎๆก็จใฏใในใใใใใฃใใใ็พๅจๆไพใใฆใใ่จๆธฌใตใผใในใฎๆกๅผตใงใใใ็ฌ็ซ็ณปใใญใใคใใผใซใใใญใฃใณใใผใณ่ฆ่ด็่จๆธฌใธใฎๅใฎๅๅ ฅใจใชใใพใใ
Snapchatใฎ3VๅบๅใฏใSnapchatใฎDiscoverๆฉ่ฝใจLive Storiesใฎใใฌใใขใ ใงใญใฅใฌใผใทใงใณใใใใณใณใใฏในใใฎไธญใงSnapchattersใ้ธๆใใฆ้ฒ่ฆงใใใใซในใฏใชใผใณใฎ็ธฆๅๅ็ปใงใใใใธใฟใซๅบๅๆธฌๅฎใฎๆฅญ็ๆจๆบใงใใใใผใซใปใณใใธใฟใซๅบๅ่ฆ่ด็ใฏใใใฌใใซๅนๆตใใๆๆจใไฝฟ็จใใฆใใณใณใใฅใผใฟใใฟใใฌใใใในใใผใใใฉใณๅ จไฝใงใญใฃใณใใผใณใฎ็ทใใธใฟใซ่ฆ่ด่ ใๅ ฑๅใใใ
Digital Ad RatingsใซใใใSnapchatใฏSnapchat 3Vใญใฃใณใใผใณใฎใขใใคใซ่ฆ่ด่ ใชใผใใใใชใผใฏใจใณใทใผใใใขใฐใฉใใฃใใฏๆงๆใ็ท่ฆ่ด็ใใคใณใ๏ผGRP๏ผใ้ ไฟกใงใใใใใซใชใใพใใDigital Ad Ratingsใฎๆธฌๅฎใๅฐๅ ฅใใใใจใงใSnapchatใฏ3Vๅบๅใญใฃใณใใผใณใฎใชใผใใซใคใใฆใใ่ฉณ็ดฐใชใคใณใตใคใ ใ่ฆ่ด่ ใฎไพกๅคใใใใซๅฎ่จผใงใใใใใซใชใใพใใ
ใSnapchatใฎ3Vๅบๅใฏใๅบๅใซๅฏพใใใฆใใผใฏใชใขใใญใผใใงใใใใผใซใปใณใฎๆ้ซๅท่ก่ฒฌไปป่ ใงใใในใใฃใผใใปใในใซใผใฏๆฌกใฎใใใซ่ฟฐในใฆใใพใใ"Snapchatใๅใใฆๆจๆบๅใใใใญใฃใณใใผใณๆธฌๅฎใซใใผใซใปใณใปใใธใฟใซใปใขใใปใฌใผใใฃใณใฐในใ้ธใใ ใใจใ่ชใใซๆใใจๅๆใซใไปๅพใๅๅ้ขไฟใ็ถใใฆใใใใจใๆฅฝใใฟใซใใฆใใพใใ"
ใSnapchat, Inc.ใฎๆ้ซๆฆ็ฅ่ฒฌไปป่ ใงใใใคใ ใฉใณใปใซใผใณใฏใใใใผใซใปใณใจๅๅใใฆใๅบๅไธปใSnapchatใงๆฏๆฅ็ฎใซใใ็ด ๆดใใใๆๆใๆธฌๅฎใงใใใใจใๅฌใใๆใใพใใใSnapchat็คพใฎๆ้ซๆฆ็ฅ่ฒฌไปป่ ใงใใใคใ ใฉใณใปใซใผใณใฏใๆฌกใฎใใใซ่ฟฐในใฆใใใ
ใใธใฟใซๅบๅ่ฆ่ด็ใซใใSnapchatใฎ2ใคใฎๅบๅๅๅ๏ผSponsored GeofilterใจSponsored Lensใญใฃใณใใผใณ๏ผใฎๆธฌๅฎใฏใๅฐๆฅ็ใซๅฉ็จๅฏ่ฝใซใชใไบๅฎใงใใSnapchatใใใผใซใปใณใฎDigital Ad Ratingsใใขใใคใซใญใฃใณใใผใณใฎๆธฌๅฎใซๅฉ็จใใใใจใฏใSnapchatใฎใใฉใใใใฉใผใ ใซใใใใชใผใใฃใจใณในใฎใชใผใใๅ้ฟใๅๅฟใๆใใๆธฌๅฎใจๅๆใๅซใไธก็คพใฎ็พๅจใฎ้ขไฟใฎๅปถ้ท็ทไธใซใใใ
ใใผใซใปใณใซใคใใฆ
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
้ฃ็ตกๅ
Alana Johnson, alana.johnson@nielsen.com, +1 646-654-8391
