モバイル・バンキング・アプリの10個中8個がユニークユーザー数の増加を報告
Top three Current Events & Global News sites remain stable
Sydney, Australia – 27 June 2016 – May 2016 recorded a threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site, resulting in an uplift of unique audience numbers from 604,000 to 2.5 million, according to the latest insights from Nielsen Digital Ratings (Monthly).
財務・規制緩和省のサイトにはAECチャンネルが含まれており、その後、5月の1ヶ月間にユニーク視聴者数が180万人から360万人へと96％増と大幅に増加した。サイトへのアクセス数の増加は、新規の投票登録、現在の有権者の詳細更新、郵便投票の申し込み、上院の投票規則変更への関心、雇用機会によるものである。7月2日の連邦選挙に向け、サイトへのユニークな閲覧者の増加は来月も続くと予想される。
In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences. CommBank continues to lead the mobile banking app subcategory with unique audience numbers of 4 million. Other banking mobile apps saw large uplifts in traffic – Bankwest (81.04%), Suncorp Bank (18.81%) and St George (16.74%) over the past month. Westpac Group saw significant increases in unique audiences during May to its Bank of Melbourne (80.47%), St George (18.43%) and Westpac (10.28%) sites.
Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on SBS.com.au saw a strong overall gain of 17.54%.
The news category stabilised off an April peak with consistency in the top three leaders; news.com.au, smh.com.au and ABC news remaining in the same positions for unique audience numbers. There was some movement amongst the other sites; Yahoo7 returned to 7th from its April peak, The Daily Mail rose from 5th to 4th whilst the Herald Sun jumped above The Age.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR MAY 2016
|
名称 |
ユニーク視聴者数 (000) |
一人当たりのページビュー |
セッション |
一人当たりの時間 (hh:mm:ss) |
|
news.com.au |
5494 |
51 |
12 |
01:09:18 |
|
smh.com.au |
5102 |
27 |
10 |
00:56:18 |
|
ABCニュースウェブサイト |
4635 |
21 |
8 |
00:23:28 |
|
デイリー・メール・オーストラリア |
3173 |
22 |
9 |
00:36:09 |
|
ガーディアン紙 |
3091 |
13 |
9 |
00:31:27 |
|
ninemsnニュースウェブサイト |
3074 |
18 |
9 |
00:19:44 |
|
Yahoo7 ニュースサイト |
2897 |
11 |
7 |
00:11:35 |
|
ヘラルド・サン |
2769 |
24 |
9 |
00:45:09 |
|
時代 |
2638 |
37 |
12 |
00:51:28 |
|
BBC |
2543 |
27 |
10 |
00:42:02 |
ニールセンについて インタラクティブ広告局
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
IABの役割は、会員および広告・マーケティング業界全体と協力し、マーケティング担当者がマーケティング戦略の一環としてオンラインをどのように活用するのが最適かを見極め、より的確にターゲットを絞り、顧客を引き込み、ブランドを構築できるよう支援することである。
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au
ニールセンについて ニールセン
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
詳細はこちらまで：
ジャッキー・ヘリカー
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
