総視聴者数測定における共通指標の重要性を示す
WASHINTON, DC – June 23, 2015 – Today, Nielsen unveils the results of the Q1 2015 Total Audience Report at its annual client conference and global events series コンシューマー360. The latest edition of the report examines the different ways consumers are connecting with content and provides a comparable look at how devices, channels and technology platforms measure up against each other on a level playing field. The report also shares insights on how often different devices are accessed and time spent on each device.
共通の指標を用いて異なるプラットフォームを比較することの重要性が強調されている。この報告書は、デジタルビデオの視聴回数（ユニック数）をテレビの平均視聴時間（分）と比較するという、よくある誤りをめぐる業界の混乱に対処している。
ニールセンのTotal Audience Reportによると、ラジオと伝統的なテレビは、分析対象となったプラットフォームの中で最大のリーチを誇っている。具体的には、ラジオは毎週2億2,300万人近くのリスナー（米国成人の93%）にリーチし、テレビは2億900万人以上の視聴者（87%）にリーチしている。デジタル・デバイスの中では、スマートフォンの週間リーチが最も大きく、米国の成人人口の70％にリーチしている。
“The proliferation of technological devices has allowed consumers the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of viewers of different devices—because of the differences in the nature of the platforms themselves—have not historically aligned,” says Glenn Enoch, SVP Audience Insights & Analysis, Nielsen. “In this edition of the Total Audience Report, we took a hard and impartial look at look not just on how many consumers are connecting with devices and platforms, but how often and for how long.”
The Q1 2015 Total Audience Report is available at www.nielsen.com and is being shared at twitter.com/nielsen.
ニールセンについて
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
連絡先
Sal Tuzzeo, sal.tuzzeo@nielsen.com
