Il football universitario è la trasmissione più seguita di agosto con oltre 16 milioni di telespettatori su FOX, seguito da tre partite sulla ABC con oltre 10 milioni di telespettatori ciascuna.
Prime Video raggiunge la migliore quota mensile da dicembre come unico acquirente tra gli streamer
Netflix possiede i primi quattro titoli di streaming con 22 miliardi di minuti combinati
NEW YORK - September 16, 2025 – The dynamics of a new school year and the return of football collided in August to disrupt summer TV trends, signaled by gains for broadcast and cable for the first time since April, according to Nielsen’s monthly report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Broadcast and cable combined to add a full share point over last month, representing 19.1% and 22.5% of TV, respectively, and ending a three months-long decline for traditional TV.
Broadcast notched its largest share of TV since May as viewership climbed 1.1% on a monthly basis. Across the five-week measurement interval, the peak in broadcast viewership occurred during the final week of the month (08/25/25-08/31/25), coinciding with the official return of college football. FOX’s first Big Noon Saturday game of the season between Ohio State and Texas on August 30 drew the largest telecast audience this month with over 16.6 million viewers. ABC owned the next three top telecasts with college football games that each drew over 10 million viewers, including Notre Dame vs. Miami, Alabama vs. Florida State, and LSU vs. Clemson.
La visione via cavo ha rappresentato il 22,5% del tempo di visione televisiva in agosto, guadagnando 0,3 punti di share rispetto a luglio. Come per il broadcast, la visione via cavo è stata più forte nell'ultima settimana dell'intervallo, soprattutto tra i giovani di età compresa tra i 18 e i 49 anni. Questo picco è stato anche guidato dalla copertura del football universitario, in particolare su ESPN. Inoltre, la visione di sport via cavo ad agosto è aumentata del 30% rispetto al mese precedente e ha rappresentato oltre il 9% di tutti i telespettatori via cavo.
Time spent streaming declined over 4% in August compared to July and represented 46.4% of TV (-0.9 points). Although monthly viewing levels were down for each streaming platform in The Gauge in August, one streamer managed to gain share: Prime Video added 0.1 point and finished the month with 3.9% of TV—its best so far in 2025, and just shy of its platform record (4.0%) set in December 2024. Prime Video benefited from two of its original series, The Summer I Turned Pretty e Ballard, in addition to an NFL preseason game on August 21.
Netflix accounted for 8.7% of TV watch-time in August (-0.1 point vs. July), and continued to dominate the month’s top streaming programs: Netflix originals Wednesday, Cacciatori di demoni KPop e The Hunting Wives, plus acquired series Sullivan’s Crossing, took the top four slots and combined for over 22 billion viewing minutes across the five weeks of the interval.
Coming out of several consecutive streaming-heavy months, the decrease in viewing from younger audiences caused by back-to-school variables tends to have a larger impact on overall viewing trends. Time spent watching TV was down 2% overall in August versus July, but viewing among kids and teens (age 6-17) was down 9% over the same period. Additionally, when isolating watch-time by week among this age group, viewing levels between the first and last weeks of the interval (07/28/25-08/03/25 vs. 08/25/25-08/31/25) dropped 21%. Streaming usage among school-aged viewers also exhibited similar declines, dropping 8% on a monthly basis in August, and losing 22% from the first week versus the last week of the month.
L'intervallo di agosto 2025 comprendeva cinque settimane, dal 28.07.2025 al 31.08.2025. La rilevazione Nielsen segue il calendario delle trasmissioni, con intervalli settimanali che iniziano il lunedì.
Nota: il totale dello streaming di Paramount nel mese di luglio è stato originariamente riportato come 1,9% e successivamente è stato aggiornato al 2,0%.
Informazioni su Gauge
Il Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Il misuratore del distributore multimediale, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Informazioni su Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook e Instagram).
Press Contact
Lauren Pabst
