L'accordo pluriennale si estende ai mercati di Stati Uniti, Messico e Polonia, fornendo a Netflix dati di audience lineari e in streaming per una visione olistica del comportamento di consumo dei media.
NEW YORK โ January 18, 2023 โ Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsenโs National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.
Con la continua evoluzione del panorama televisivo, รจ fondamentale per i servizi di streaming comprendere e misurare il comportamento del pubblico e le preferenze di visione per prendere decisioni commerciali informate. Grazie alle informazioni provenienti da tutti i servizi di misurazione di Nielsen, Netflix avrร ora una visione olistica del consumo crossmediale.
"Siamo onorati di continuare a lavorare con Netflix per fornirgli gli insight di cui ha bisogno per capire il suo pubblico mentre il consumo dei media si evolve", ha dichiarato Kim Gilberti, SVP, Product Management di Nielsen. "Mentre ci avviciniamo a fornire metriche comparabili e deduplicate su tutti gli schermi e le piattaforme con Nielsen ONE, questo accordo con Netflix รจ un altro grande esempio del perchรฉ Nielsen รจ ben posizionata per guidare il movimento di misurazione dell'audience ora e in futuro".
โThe biggest shift in entertainment continues to be from linear TV to streaming and Nielsenโs Gauge shows where viewers spend their time – and how their consumption patterns are changing,โ said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. โThis information is essential for the industry and weโre excited to continue to work with Nielsen in Mexico and Poland.โ
Informazioni su Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesโnow and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com e connettersi con noi sui social media (Twitter, LinkedIn, Facebook e Instagram).
Informazioni su Netflix
Netflix is one of the world’s leading entertainment services with 223 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume to watch, as much as they want, anytime, anywhere, and can change their plans at any time.
