L'accordo include RADAR®, l'unico servizio audio di Nielsen con gli ascolti commerciali delle radio di rete.
New York – Feb. 9, 2022 – AdLarge and Nielsen (NYSE:NLSN) announced they have entered into a multi-year renewal agreement for Nielsen Audio measurement. With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
AdLarge Media è la principale società indipendente di vendita di annunci e contenuti, specializzata in podcast, AM/FM, streaming e contenuti audio on-demand orientati allo stile di vita. AdLarge utilizza il servizio di misurazione di Nielsen dal 2013.
“RADAR® continues to be an extremely integral part of the purchasing and decision-making process for advertisers,” said Don Wachsmith, Chief Revenue Officer of AdLarge Media. “Subscribers are required to adhere to strict guidelines in order to provide agencies with secure and accurate information. RADAR®’s measurement data remains the most proven and reliable in the marketplace today.”
"AdLarge è una potenza audio e siamo lieti di continuare il nostro rapporto", ha dichiarato Bruce Supovitz, SVP/National Audio Services di Nielsen Audio. "AdLarge offre un'enorme ampiezza di scala concentrandosi su tutti gli ambienti audio, attraverso tutte le piattaforme, e non vediamo l'ora di continuare a dotarli di funzionalità che ottimizzino il loro inventario di vendita nazionale".
RADAR® radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from a database of almost 400,000 respondents. This added accountability allows RADAR® to provide the best available forecast of a network’s future audience delivery and a high standard of reliable metrics for buying network radio.
Informazioni su Nielsen
Nielsen plasma i media e i contenuti del mondo come leader globale nella misurazione dell'audience, nei dati e nelle analisi. Grazie alla nostra conoscenza delle persone e dei loro comportamenti su tutti i canali e le piattaforme, mettiamo a disposizione dei nostri clienti informazioni indipendenti e attuabili, in modo che possano connettersi e impegnarsi con il loro pubblico, ora e in futuro.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About AdLarge AdLarge Media is an industry-leading independent ad sales company connecting audio publishers, brands, and audiences. Founded in 2011, the diverse audio portfolio at AdLarge reaches over 200 million listeners globally across all audio platforms. The AdLarge team is composed of top industry experts in podcasting, radio, and streaming, with ad clients ranging from Fortune 500 companies to emerging DTC brands. Founders Cathy Csukas & Gary Schonfeld were named two of the “Top 20 Leaders in Radio” in 2021, and Csukas has consistently been named one of the “Most Influential Women in Radio” by Radio Ink. AdLarge also continues to receive industry recognition for the Annual Podcast Buying Guide which provides an in-depth analysis on the most current insights, research, and expert advice available on the rapidly evolving medium. Since entering in 2013, AdLarge has maintained a top ranked position with Nielsen’s RADAR® Network Ratings. Committed to the highest standards of customer service, team up with them from anywhere at adlarge.com.
Contact
Nielsen
Brigit Hennaman
Brigit.Hennaman@nielsen.com
6462637483
AdLarge
Randi P'Pool
randi@ppoolmedia.com
917-224-8246
