계약에는 네트워크 라디오 광고 등급을 보유한 유일한 닐슨 오디오 서비스인 RADAR®가 포함됩니다.
New York – Feb. 9, 2022 – AdLarge and Nielsen (NYSE:NLSN) announced they have entered into a multi-year renewal agreement for Nielsen Audio measurement. With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.
AdLarge Media는 팟캐스트, AM/FM, 스트리밍 및 온디맨드 라이프스타일 중심의 오디오 콘텐츠를 전문으로 하는 선도적인 독립 광고 판매 및 콘텐츠 회사입니다. AdLarge는 2013년부터 닐슨의 측정 서비스를 활용하고 있습니다.
“RADAR® continues to be an extremely integral part of the purchasing and decision-making process for advertisers,” said Don Wachsmith, Chief Revenue Officer of AdLarge Media. “Subscribers are required to adhere to strict guidelines in order to provide agencies with secure and accurate information. RADAR®’s measurement data remains the most proven and reliable in the marketplace today.”
닐슨 오디오의 수석 부사장/전국 오디오 서비스 담당 브루스 수포비츠는 "AdLarge는 오디오 분야의 강자이며, 우리는 이 관계를 지속하게 되어 기쁘게 생각합니다."라고 말했습니다. "AdLarge는 모든 플랫폼에 걸쳐 모든 오디오 환경에 집중함으로써 엄청난 규모의 확장성을 제공하며, 앞으로도 전국 판매 인벤토리를 최적화하는 역량을 지속적으로 지원할 수 있기를 기대합니다."라고 말했습니다.
레이더® radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from a database of almost 400,000 respondents. This added accountability allows RADAR® to provide the best available forecast of a network’s future audience delivery and a high standard of reliable metrics for buying network radio.
닐슨 소개
닐슨은 오디언스 측정, 데이터 및 분석 분야의 글로벌 리더로서 전 세계 미디어와 콘텐츠를 형성하고 있습니다. 모든 채널과 플랫폼에서 사람과 사람들의 행동에 대한 이해를 바탕으로, 고객사가 현재와 미래의 잠재고객과 연결하고 소통할 수 있도록 독립적이고 실행 가능한 인텔리전스를 제공합니다.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
About AdLarge AdLarge Media is an industry-leading independent ad sales company connecting audio publishers, brands, and audiences. Founded in 2011, the diverse audio portfolio at AdLarge reaches over 200 million listeners globally across all audio platforms. The AdLarge team is composed of top industry experts in podcasting, radio, and streaming, with ad clients ranging from Fortune 500 companies to emerging DTC brands. Founders Cathy Csukas & Gary Schonfeld were named two of the “Top 20 Leaders in Radio” in 2021, and Csukas has consistently been named one of the “Most Influential Women in Radio” by Radio Ink. AdLarge also continues to receive industry recognition for the Annual Podcast Buying Guide which provides an in-depth analysis on the most current insights, research, and expert advice available on the rapidly evolving medium. Since entering in 2013, AdLarge has maintained a top ranked position with Nielsen’s RADAR® Network Ratings. Committed to the highest standards of customer service, team up with them from anywhere at adlarge.com.
Contact
닐슨
브리짓 헤나만
Brigit.Hennaman@nielsen.com
6462637483
AdLarge
랜디 풀
randi@ppoolmedia.com
917-224-8246
