Nielsen Launches Stadium – The New Home Ground For Nielsen Sports Data & Insight!

• Media evaluation, advertising intelligence & consumer behaviours all in the one place
• Interactive & versatile analysis platform
• Benchmarking di oltre 200 proprietà sportive del Pacifico in oltre 30 settori industriali

Sydney, 25 November 2021: Global measurement company, Nielsen, has launched in Australia & New Zealand, STADIUM.  Nielsen’s new client engagement platform, provides single sign-on access to a suite of syndicated Nielsen data sets, providing the most robust and comprehensive benchmarking tool for the sports marketing landscape. 

Intuitivo, interattivo e facile da usare, STADIUM è stato progettato specificamente per la nostra base di clienti e il nostro mercato locale.

STADIUM è una fonte di informazioni versatile che fornisce un benchmark dei principali criteri di performance della salute degli immobili, tra cui:

Paesaggio mediatico

• capire il valore mediatico relativo, dall'alto verso il basso, degli asset di sponsorizzazione sul mercato
• understanding the value and share derived at a sport, code, team & venue level
• understanding the value and share derived at an industry category & brand level
• correlare la quota di valore della sponsorizzazione derivata dai segmenti industriali, rispetto alle tendenze della pubblicità tradizionale
• comprendere le principali tendenze della spesa pubblicitaria per aiutarvi a pianificare e a pianificare gli obiettivi di partnership commerciale

Fans & Consumers

• understanding key consumer interests & interactions with sports entities 
• accurately sizing fan base footprints – sports, codes, leagues, events & teams
• defining the profiles, attitudes & lifestyle connections associated with sports fans
• definire le caratteristiche del potere d'acquisto degli appassionati di sport e il loro valore per le categorie industriali di riferimento

Scott Gillham, Head of Nielsen Sports, Pacific, said, “Our objective is to make it simple and easy for clients to access data that can help build unique value propositions around their fan bases and monetise their assets. Our investment in Nielsen Stadium, represents the next phase in bringing together the broad range of Nielsen data into a single platform to help clients achieve their commercial goals”. 

Glenn Channell, Head of Product Pacific, Nielsen Sports said, “Bringing together media evaluation, advertising expenditure and in-depth consumer behaviour tracking into a single system delivers a comparable benchmark of key performance criteria across 200+ Pacific sports entities. Whilst also segmenting key media landscape and consumer behaviour trends across 30+ industry categories that play a critical role in supporting and activating the Pacific sports landscape.”