On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance. IPG is using the Nielsen Auto Cloud to provide its clients with the most recent and detailed car buyer information available. By using the Nielsen Auto Cloud, IPG improves its ability to target car buyers based on a variety of car buying criteria and then measure outcomes more effectively. The end result? Better performing media investments for its auto clients and better experiences for its end customers.
"Nielsen Auto Cloud ci offre un accesso incredibile ai dati granulari di Nielsen, integrati dalle informazioni di J.D. Power, consentendoci di creare un pubblico di alto valore per i nostri clienti", ha dichiarato Kumar. "Con questo, rafforzeremo la nostra piattaforma di misurazione dell'audience, migliorando la nostra capacità di indirizzare gli acquirenti di auto in base a una serie di criteri, tra cui i loro marchi preferiti, i modelli di auto, gli stili e le caratteristiche".
