On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance. IPG is using the Nielsen Auto Cloud to provide its clients with the most recent and detailed car buyer information available. By using the Nielsen Auto Cloud, IPG improves its ability to target car buyers based on a variety of car buying criteria and then measure outcomes more effectively. The end result? Better performing media investments for its auto clients and better experiences for its end customers.
"A Nielsen Auto Cloud nos dá um acesso incrível a dados granulares da Nielsen, complementados por insights da J.D. Power, o que nos permite criar audiências de alto valor para nossos clientes", disse Kumar. "Com isso, fortaleceremos nossa plataforma de medição de audiência, melhorando nossa capacidade de segmentar compradores de carros com base em uma variedade de critérios, incluindo suas marcas preferidas, modelos de carros, estilos e recursos."
