L'accordo prevede la misurazione dell'audience per tutte le stazioni e i mercati di Tribune TV
New York, NY - 7 febbraio 2018 - Nielsen (NYSE: NLSN) e Tribune Broadcasting, una divisione di Tribune Media Company (NYSE: TRCO), hanno annunciato oggi di aver raggiunto un accordo di rinnovo pluriennale per gli ascolti televisivi Nielsen nelle stazioni e nei mercati televisivi locali di Tribune, oltre al servizio nazionale per la sua rete di sottocanali digitali, Antenna TV.
The agreement provides Tribune Broadcasting with complete measurement of its video audiences across TV and digital and its purchasing behaviors. Tribune Broadcasting will license syndicated local TV measurement for its broadcast stations, national TV measurement for its digital subchannel networks and Scarborough for local, in-market consumer purchase behavior.
"Siamo lieti di riaffermare il nostro rapporto con Tribune come partner prezioso e a lungo termine", ha dichiarato Megan Clarken, presidente di Nielsen Watch. "Nielsen sta apportando miglioramenti significativi alla misurazione dell'audience locale su tutte le piattaforme di distribuzione dei contenuti. Non vediamo l'ora di lavorare con Tribune per massimizzare il suo potenziale di guadagno e dimostrare il valore che offre ai clienti pubblicitari locali e nazionali".
"Continuare a collaborare con Nielsen ci assicura l'accesso a importanti ricerche sull'audience, analisi e valutazioni", ha dichiarato Larry Wert, presidente di Tribune Media per i media broadcast. "I dati Nielsen sono parte integrante della nostra attività quotidiana e Nielsen è un partner prezioso che ci aiuta a navigare nel panorama dei media in continua evoluzione".
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
INFORMAZIONI SU TRIBUNE MEDIA COMPANY
Tribune is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information, please visit www.tribunemedia.com.
CONTATTI CON I MEDIA
NielsenDawn Rowan, (646) 654-8641, dawn.rowan@nielsen.com
Tribune BroadcastingJessica Bellucci, (212) 210-2626, jbellucci@tribunemedia.com
