– News.com.au retains top place in Nielsen digital news rankings- Top four news entities ranking remained consistent
Sydney, Australia – 23 October 2017: ‘Monopoly at Macca’s’ mobile app launched to the Australian market for a limited promotional time during the month of September 2017, and attracted 2.6 million Australians 18+ to the app.
Nel settembre 2017 hanno mantenuto il loro impegno, trascorrendo 17 minuti e 29 secondi per persona sull'app. Tre su cinque (61%) di questo pubblico erano donne (1,6 milioni) mentre due su cinque erano uomini (1 milione). Il gruppo di età più numeroso è quello dei 25-44enni, con 1,4 milioni (53%) che hanno utilizzato l'app Monopoly at Maccas nel mese di settembre 2017.
Fonte: Nielsen Digital Ratings (mensile), settembre 2017, persone di età superiore ai 18 anni.
DIGITAL NEWS RANKINGS – SEPTEMBER 2017 – NO CHANGE TO TOP FOUR
Gli ultimi dati pubblicati oggi da Nielsen hanno rivelato che non ci sono stati cambiamenti nella classifica delle prime quattro entità di notizie. News.com.au (6,1 milioni, +10%) è seguito da ABC News Websites (5,2 milioni, 0%), nine.com.au (4,4 milioni, +1%) e smh.com.au (3,9 milioni, -3%).
When compared with August 2017, there were fluctuations in the remaining six news entity rankings. Yahoo7 News Websites (3.0 million, +9%) jumped from seventh to fifth place, followed by Daily Mail Australia (2.7 million, -4%) who dropped from fifth to sixth place. Herald Sun (2.7 million, +18%) jumped from ninth to seventh place, followed by The Guardian (2.6 million, -6%) in eighth place. Next, was BBC (2.3 million, 0%) who jumped from tenth to ninth and The Daily Telegraph (2.2 million, -3%) which moved into tenth place from eighth place.
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Per ulteriori informazioni si prega di contattare:Eleanor SaxtonNielsenT: + 61 421 692 808E: eleanor.saxton@nielsen.com
