– News.com.au retains top place in Nielsen digital news rankings- Top four news entities ranking remained consistent
Sydney, Australia – 23 October 2017: ‘Monopoly at Macca’s’ mobile app launched to the Australian market for a limited promotional time during the month of September 2017, and attracted 2.6 million Australians 18+ to the app.
Mereka tetap terlibat di bulan September 2017, menghabiskan 17 menit dan 29 detik per orang untuk menggunakan aplikasi ini. Tiga dari lima (61%) dari audiens ini adalah perempuan (1,6 juta) dan dua dari lima adalah laki-laki (1 juta). Kelompok usia terbesar adalah 25-44 tahun dengan 1,4 juta (53%) menggunakan aplikasi Monopoly at Maccas selama bulan September 2017.
Sumber: Peringkat Digital Nielsen (Bulanan), September 2017, People 18+
DIGITAL NEWS RANKINGS – SEPTEMBER 2017 – NO CHANGE TO TOP FOUR
Data terbaru yang dirilis hari ini oleh Nielsen mengungkapkan bahwa tidak ada perubahan pada peringkat empat besar entitas berita. News.com.au (6,1 juta, +10%) diikuti oleh Situs Web ABC News (5,2 juta, 0%), nine.com.au (4,4 juta, +1%) dan smh.com.au (3,9 juta, -3%).
When compared with August 2017, there were fluctuations in the remaining six news entity rankings. Yahoo7 News Websites (3.0 million, +9%) jumped from seventh to fifth place, followed by Daily Mail Australia (2.7 million, -4%) who dropped from fifth to sixth place. Herald Sun (2.7 million, +18%) jumped from ninth to seventh place, followed by The Guardian (2.6 million, -6%) in eighth place. Next, was BBC (2.3 million, 0%) who jumped from tenth to ninth and The Daily Telegraph (2.2 million, -3%) which moved into tenth place from eighth place.
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Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Untuk informasi lebih lanjut, silakan hubungi:Eleanor SaxtonNielsenT: + 61 421 692 808E: eleanor.saxton@nielsen.com
