Matt Bennathan, Managing Director, Europe, Nielsen Marketing Cloud, recently sat down with the Telegraph’s Business Reporter for a video interview on how technology platforms and data science can power more effective marketing.
In the interview, which is part of the Telegraph’s Future of Marketing interview series and was published on the Telegraph website on May 3rd, Bennathan explains how the consumer journey can be precisely mapped, understood and predicted through the application of a technology platform, which empowers marketers to connect the dots between the multitude of digital touchpoints the consumer engages with.
Questa visione offre ai marchi la possibilità di comprendere canali precedentemente frammentati, ottenendo così un quadro più completo delle abitudini di acquisto e degli stili di vita del pubblico. Bennathan spiega che l'uso dei dati e delle tecnologie digitali giuste "consente ai marketer di guidare e indirizzare i consumatori lungo il loro percorso di considerazione e acquisto".
