Gli indici elettorali di Nielsen forniscono informazioni su come i segmenti elettorali piรน importanti si sintonizzano sulla radioย ย
New York, NY โย Jan. 5, 2016 โ Nielsen (NYSE: NLSN) announced today that Cumulus Media | Westwood One, a leader in the radio broadcasting industry, has signed an agreement to use Nielsenโs Voter Ratings across 18 PPM markets.ย
Il servizio fornirร a Cumulus Media | Westwood One informazioni sul modo in cui i diversi segmenti di elettori, compresi quelli che si dichiarano democratici, indipendenti, repubblicani o che non si sono registrati, utilizzano e ascoltano le loro stazioni. Grazie a questi dati politici, Cumulus Media | Westwood One puรฒ non solo massimizzare il proprio inventario commerciale, ma anche assicurarsi di trasmettere messaggi ai tipi di elettori che i candidati e le campagne devono raggiungere.
โThroughout my career, I have seen firsthand the power of broadcasting to make or break a candidate and a campaign,โ said Steve Shaw, Westwood One President. โRadio has the largest reach of any media, plus the added benefit of formats to target voters. This new data shows radio is the best kept secret for political campaigns.”
Il servizio Voter Ratings di Nielsen combina i dati del Portable People Meter (PPM) di Nielsen Audio con i dati delle principali categorie di elettori. I dati sono suddivisi per opinioni politiche tra Democratici, Repubblicani, Indipendenti e non registrati, oltre che per fascia oraria e formato. Nielsen fornisce gli ascolti politici nelle 48 principali metropolitane audio e nelle 56 principali aree di mercato televisive designate (DMA), con report a livello di stazione e di daypart.ย
"Le elezioni del 2016 sono ben avviate e saranno spesi miliardi di dollari in pubblicitร politica. La capacitร della radio di localizzare e personalizzare i propri contenuti per raggiungere un pubblico piรน ampio รจ un punto di forza per le agenzie politiche che cercano di massimizzare i fondi destinati alle campagne e di trasmettere un messaggio efficace", ha dichiarato Matt O'Grady, vicepresidente esecutivo e direttore generale per i media locali di Nielsen. "La nostra soluzione Voter Ratings elimina le congetture sulla pubblicitร politica e identifica strategicamente cosa, quando e dove i segmenti chiave di elettori stanno ascoltando".
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Informazioni su Cumulus Media | Westwood One
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS)ย combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 454 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus | Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports and entertainment, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Country Music Awards, the Billboard Music Awards, and Miss America.ย Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, NASH Country Weekly magazine, concerts, licensed products and television/video. For more information, visitย www.cumulus.com.
CONTATTI
NielsenGorki De Los Santos;ย (646) 654-4837;ย gorki.delossantos@nielsen.com ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย
Westwood OneJana Polsky;ย (212) 641-2101;ย jpolsky@westwoodone.com
