Os รญndices eleitorais da Nielsen fornecem informaรงรตes sobre como os principais segmentos de eleitores sintonizam o rรกdioย ย
Nova York, NY - 5 de janeiro de 2016 - A Nielsen (NYSE: NLSN) anunciou hoje que a Cumulus Media | Westwood One, lรญder no setor de radiodifusรฃo, assinou um acordo para usar o Voter Ratings da Nielsen em 18 mercados PPM.ย
O serviรงo fornecerรก ร Cumulus Media | Westwood One percepรงรตes sobre como diferentes segmentos de eleitores, incluindo aqueles que se alinham como democratas, independentes, republicanos ou que nรฃo sรฃo eleitores registrados, usam e ouvem suas estaรงรตes. Munida dessas percepรงรตes polรญticas, a Cumulus Media | Westwood One pode nรฃo apenas maximizar seu inventรกrio comercial, mas tambรฉm garantir a transmissรฃo de mensagens para os tipos de eleitores que os candidatos e as campanhas precisam alcanรงar.
โThroughout my career, I have seen firsthand the power of broadcasting to make or break a candidate and a campaign,โ said Steve Shaw, Westwood One President. โRadio has the largest reach of any media, plus the added benefit of formats to target voters. This new data shows radio is the best kept secret for political campaigns.”
O serviรงo Voter Ratings da Nielsen combina os dados do Portable People Meter (PPM) da Nielsen Audio com os dados das principais categorias de eleitores. Os dados sรฃo divididos por opiniรตes polรญticas entre democratas, republicanos, independentes e aqueles que nรฃo sรฃo registrados, bem como por dia e formato. A Nielsen fornece classificaรงรตes polรญticas nos 48 principais metrรดs de รกudio, bem como nas 56 principais รกreas de mercado designadas para a televisรฃo (DMAs), com relatรณrios nos nรญveis de estaรงรฃo e parte do dia.ย
"As eleiรงรตes de 2016 estรฃo bem encaminhadas e bilhรตes de dรณlares serรฃo gastos em publicidade polรญtica. A capacidade do rรกdio de localizar e personalizar seu conteรบdo para atingir um pรบblico mais amplo รฉ um ponto de venda importante para as agรชncias polรญticas que buscam maximizar o dinheiro de suas campanhas e transmitir uma mensagem eficaz", disse Matt O'Grady, vice-presidente executivo e diretor administrativo de mรญdia local da Nielsen. "Nossa soluรงรฃo de Voter Ratings elimina o jogo de adivinhaรงรฃo da propaganda polรญtica e identifica estrategicamente o que, quando e onde os principais segmentos de eleitores estรฃo ouvindo."
Sobre a Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Sobre a Cumulus Media | Westwood One
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS)ย combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 454 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus | Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports and entertainment, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Country Music Awards, the Billboard Music Awards, and Miss America.ย Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, NASH Country Weekly magazine, concerts, licensed products and television/video. For more information, visitย www.cumulus.com.
CONTACTS
NielsenGorki De Los Santos; (646) 654-4837; gorki.delossantos@nielsen.com ย ย ย ย ย ย ย ย ย ย ย ย ย ย ย
Westwood OneJana Polsky; (212) 641-2101; jpolsky@westwoodone.com
