Dimostra l'importanza di metriche comuni per la misurazione dell'audience totale
WASHINTON, DC – June 23, 2015 – Today, Nielsen unveils the results of the Q1 2015 Total Audience Report at its annual client conference and global events series Consumatore 360. The latest edition of the report examines the different ways consumers are connecting with content and provides a comparable look at how devices, channels and technology platforms measure up against each other on a level playing field. The report also shares insights on how often different devices are accessed and time spent on each device.
L'accento è posto sull'importanza di confrontare le diverse piattaforme utilizzando metriche comuni. Il rapporto affronta la confusione del settore riguardo all'errore comune di confrontare le visualizzazioni dei video digitali, o uniques, con l'audience media del minuto in TV.
Secondo il Total Audience Report di Nielsen, la radio e la televisione tradizionale hanno la maggiore diffusione di tutte le piattaforme analizzate. In particolare, la radio raggiunge quasi 223 milioni di ascoltatori settimanali (93% degli adulti statunitensi) e la televisione oltre 209 milioni di spettatori (87%). Tra i dispositivi digitali, gli smartphone hanno la maggiore portata settimanale, raggiungendo il 70% della popolazione statunitense adulta.
“The proliferation of technological devices has allowed consumers the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of viewers of different devices—because of the differences in the nature of the platforms themselves—have not historically aligned,” says Glenn Enoch, SVP Audience Insights & Analysis, Nielsen. “In this edition of the Total Audience Report, we took a hard and impartial look at look not just on how many consumers are connecting with devices and platforms, but how often and for how long.”
The Q1 2015 Total Audience Report is available at www.nielsen.com and is being shared at twitter.com/nielsen.
Informazioni su Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Contact
Sal Tuzzeo, sal.tuzzeo@nielsen.com
