New Yorkย โ Oct. 2, 2015 โ Nielsen and Westwood Uno announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay and sales data for the record and radio industries and powers the official Billboard charts. The tool produces strategic programming research, including comprehensive music reports, competitive head-to-head analyses and custom reports that enable broadcasters, rights owners and streaming services to optimize programming, measure consumption and maximize audiences.
Charles Steinhauer, COO di Westwood One, ha dichiarato: "La potenza della nostra piattaforma, i nostri recenti investimenti in vendite e marketing e la forte continuitร delle nostre partnership ci hanno permesso di rappresentare i migliori servizi del settore. Siamo orgogliosi di estendere il nostro rapporto con Nielsen e guardiamo al futuro insieme".
"Siamo lieti di estendere il nostro rapporto di successo con Westwood One", ha aggiunto Erin Crawford, GM of Music di Nielsen. "In qualitร di fornitore leader di contenuti di intrattenimento audio, Westwood One รจ un collaboratore ideale per noi che continuiamo a sviluppare nuovi strumenti innovativi per un'industria musicale dinamica. ร una testimonianza del nostro impegno per servizi e approfondimenti di qualitร e non potremmo esserne piรน orgogliosi".
Nielsen BDSradio elabora piรน di 7 miliardi di stream ogni settimana e oltre 550.000 rilevamenti musicali ogni giorno da piรน di 1.900 stazioni radio, network e canali video negli Stati Uniti, Canada e Messico. La misurazione di Nielsen del consumo di musica, compreso il monitoraggio radiofonico, le vendite e l'attivitร di streaming, nonchรฉ la ricerca sui consumatori, รจ la valuta dell'industria dell'intrattenimento. Nielsen รจ il fornitore esclusivo di airplay, vendite e attivitร di streaming on-demand per le classifiche di Billboard e rappresenta lo standard globale per la misurazione della musica.
Informazioni su Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Informazioni su Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Westwood One Backstage, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content.ย Visit westwoodone.com.
Contacts
Nielsen
Anna Loynes: (818) 761-7159; Soundscan@nielsen.com
Westwood Uno
Jana Polsky: (212) 641-2101; jpolsky@westwoodone.com
