New York, NY โ Nov. 3, 2015 โ eXelate, a Nielsen Company, today announced a collaboration with PushSpring, one of the worldโs largest independent sources of mobile app and device data, to further expand its reach in mobile-originated audience across a variety of segments, including app installs, auto and travel intenders, and mobile-shoppers. eXelate will integrate billions of PushSpringโs monthly mobile audience data points classified along dimensions of life stage, interest, activity and intent. This further enhances the accuracy and scale of eXelateโs mobile audience segments, helping brands and agencies improve the performance of their mobile advertising campaigns.
"La nostra portata mobile sta crescendo a dismisura e il rapporto con PushSpring rafforza ulteriormente le nostre capacitร , fornendo una fonte di dati di audience mobile ampia ed estremamente accurata", ha dichiarato Mark Zagorski, CEO di eXelate, A Nielsen Company. "Questo permette ai nostri partner di marca e di agenzia di raggiungere meglio gli acquirenti mobile-first e i consumatori che mostrano interesse e intenzione sui dispositivi mobili in una varietร di settori verticali e di farlo su una scala significativa".
"PushSpring รจ una delle prime aziende a offrire dati deterministici indipendenti a livello di dispositivi mobili su scala", ha dichiarato Karl Stillner, CEO e co-fondatore di PushSpring. "Le capacitร di distribuzione dei dati di audience mobile di eXelate su tutti i principali ad server, DSP e trading desk delle agenzie sono ben note e riteniamo che questo rapporto avrร benefici duraturi per tutte le parti coinvolte, in particolare per gli inserzionisti che utilizzano questi dati di audience per trovare clienti mobile ad alta intensitร ".
La tecnologia di eXelate modella le relazioni tra dispositivi, utenti e famiglie in tempo reale per raggiungere il massimo equilibrio tra scala dell'audience e accuratezza. eXelate gestisce oltre 1 milione di sincronizzazioni di dati al minuto tra i suoi 125 partner di piattaforme media per garantire che i marchi e le agenzie abbiano accesso ai dati di audience mobile e cross-device piรน freschi e rilevanti disponibili per supportare le loro campagne di marketing.
Informazioni su eXelate, una societร Nielsen ย
eXelate, a Nielsen Company is an enterprise-class data management platform (DMP), analytics engine, and mediaย activation hubย that leverages exclusive Nielsen data assets and products to help advertisers drive media efficiencies, improve content and advertising relevance, and increase sales performance. It consolidates the most powerful repositories of information on consumers, markets and cross-media interactions available in the world today. Additionally, the platform has one of the largest media activation and data distribution networks in the industry, which enables real-time distribution of audience data across 100s media and content platforms, giving brands unprecedented reach and speed-to-market.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Informazioni su PushSpring
PushSpring (www.pushspring.com) is a Seattle-based company providing mobile app audience data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of deterministic mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two-year-old company recently raised $5 million in Series A investment led by Trilogy Equity Partners.
Contact
eXelate, a Nielsen CompanyBrett House, 646-380-4337,ย brett.house@nielsen.com
