Benchmarking/forecasting performance Archives

Insights | 12-11-2024

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…

Insights | 21-08-2024

Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…

Insights | 17-06-2024

I consumatori LGBTQ+ accolgono con favore l'impegno dei marchi, a patto che sia fatto in modo autentico e inclusivo.

Insights | 01-05-2024

Imparate a identificare, misurare e ottimizzare il ROI in ogni fase del nuovo customer journey.

Insights | 25-04-2024

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…

Insights | 19-04-2024

Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing…

Insights | 29-11-2023

Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…

Insights | 22-07-2022

Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the…

Insights | 27-04-2021

Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But…

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