Riconoscimento del miglior intrattenimento televisivo dell'anno per il pubblico del 2024
Da quasi 20 anni, lo streaming ha trasformato il panorama dei media e rivoluzionato il modo in cui il pubblico guarda la televisione. Con un numero maggiore di contenuti in streaming disponibili per essere consumati su un numero maggiore di app e servizi rispetto al passato, il pubblico sta spostando una parte maggiore del proprio tempo televisivo totale verso lo streaming. Si consideri questo dato: Nel maggio 2021, lo streaming rappresentava circa il 26% del tempo totale trascorso dagli americani a guardare la TV, e questa percentuale è salita a oltre il 43% nel dicembre 2024. In questo periodo, l'utilizzo totale della TV è rimasto relativamente stabile, mentre l'utilizzo dello streaming è salito alle stelle.
Nel 2024 il pubblico ha trascorso quasi 14 trilioni di minuti in streaming, pari a circa 9,7 miliardi di giorni o 26,5 milioni di anni.
Per aiutare l'industria dei media a comprendere meglio le tendenze chiave che guidano la crescita dello streaming, Nielsen ha pubblicato il rapporto annuale "Streaming Unwrapped", in cui vengono condivise le visualizzazioni annuali dello streaming dal 2020. Quest'anno, il rapporto è stato ampliato con l'aggiunta di ulteriori categorie di visualizzazione e rinominato ARTEY Awards. Con il nome del fondatore di Nielsen, Arthur C. Nielsen, e l'acronimo di "Audience Rated Television Entertainment of the Year", premieremo i programmi televisivi e i film più visti dell'anno.
Per gli ARTEYS 2024, ci siamo concentrati esclusivamente sui programmi in streaming, che vengono misurati e classificati in base ai minuti totali di visione. All'interno dello streaming, ci sono molti tipi di contenuti diversi. Abbiamo riconosciuto i seguenti:
–Le migliori nuove serie originali in streaming
–I migliori programmi di streaming in assoluto
–Titolo in streaming più cercato su Bing
Le migliori nuove serie originali in streaming del 2024
All'inizio del 2024, l'industria dell'intrattenimento stava ancora facendo i conti con gli effetti degli scioperi degli sceneggiatori e degli attori di Hollywood, che hanno influenzato il flusso di nuovi contenuti televisivi per gran parte dello scorso anno. Il risultato è stato una serie di nuove serie originali che hanno debuttato sulle piattaforme di streaming, oltre alle prime stagionali di serie già affermate. Gli ARTEY Awards per la Top New Streaming Original Series premiano le serie in streaming di genere drammatico, comico e non sceneggiato che sono state introdotte nel 2024 e che hanno ottenuto il maggior numero di visualizzazioni.
La migliore nuova serie drammatica originale
ARTEY WINNER: Ricaduta, Prime Video, 11.95 billion minutes
Prime Video’s sci-fi-action-drama Fallout debuted on the platform in April and racked up 2.9 billion viewing minutes in its first few days of release. It accumulated nearly 12 billion total viewing minutes throughout the rest of the year, ultimately placing fifth among all streaming originals in 2024. Fallout, which only has eight episodes in its first season, was also the fifth most-watched streaming original among adults 18-34.
RUNNER-UP: Fool Me Once, Netflix, 10.89 billion minutes
Netflix’s British import Fool Me Once was second among new drama series with 10.9 billion viewing minutes in 2024. Compared to Ricaduta on Prime Video, Fool Me Once drew a bit of an older audience, getting 57% of its minutes from adults 50+.
La migliore nuova serie originale di commedie
ARTEY WINNER: Nessuno lo vuole, Netflix, 4.90 billion minutes
Netflix rom-com Nobody Wants This enjoyed three weeks atop Nielsen’s streaming charts following its release in late September, and went on to accumulate nearly 5 billion minutes through the end of year. While the show’s audience skewed toward women (69%), it was fairly balanced from an age perspective, coming in at 51% adults 18-49 and 43% adults 50+.
RUNNER UP: Un uomo all'interno, Netflix, 2.94 billion minutes
Netflix’s new comedy series A Man On The Inside was released in late November and managed to accumulate nearly 3 billion viewing minutes in just a few weeks. Starring Ted Danson as a retired professor turned private investigator, A Man On The Inside appealed to an older audience with 62% of viewers aged 50+.
Top Nuova serie originale non scritta/documentario
ARTEY WINNER: American Nightmare, Netflix, 3.57 billion minutes
This Netflix true-crime docuseries premiered on the platform with three episodes in January 2024. American Nightmare drove more than 1 billion viewing minutes in its opening week, and its viewing total reached over 3.5 billion throughout the year. The docuseries resonated most with women who made up 62% of the audience, as well as younger adult viewers, as 56% of the audience fell into the 18-49 age range.
RUNNER UP: Unlocked: A Jail Experiment, Netflix, 2.50 billion minutes
Unlocked: A Jail Experiment premiered on Netflix in April and finished the year with 2.5 billion viewing minutes across eight episodes from a fairly diverse audience, with Black viewers accounting for 23% of the viewing total and Hispanic viewers making up 18%. The series also ranked fifth among all unscripted originals in 2024.
Pur non rientrando tra i primi due per questa categoria, estendiamo la menzione d'onore per le nuove serie originali non sceneggiate a un paio di altri titoli:
- Hulu’s Secret Lives of Mormon Wives notched 2.14 billion viewing minutes over the last four months of the year after debuting its first eight episodes on the platform in September. The reality series has been renewed for a second season, which is set to be released on the platform this spring, and ABC announced it would begin airing the first season of the show on its linear network in January 2025.
- Giochi con animali premiered on Prime Video towards the end of December, and despite only three episodes available in the last days of the year, the competition-reality series still managed nearly 700 million minutes of viewing.
2024 I migliori programmi complessivi di streaming
Gli ARTEY Awards premiano i titoli in streaming più visti dell'anno tra le serie originali, le serie acquisite, i film e l'insieme.
Top Overall Streaming Title & Top Acquired Series
ARTEY WINNER: Bluy, 55.62 billion viewing minutes on Disney+
The ARTEY for Top Overall Streaming Title of 2024 goes to the Australian animated series Bluy, which put up over 55.6 billion minutes of watch time on Disney+, with 43% of its massive viewing total attributable to kids 2-11.
RUNNER UP: Grey's Anatomy, 47.85 billion viewing minutes on Hulu and Netflix
With nearly 48 billion viewing minutes on both Hulu and Netflix in 2024, Grey's Anatomy and its deep library of over 400 episodes continues to be a crowd favorite in both the streaming and linear TV spaces. Now in its 21st season on ABC, the medical drama created by Shonda Rhimes has been one of the top six most-watched streaming titles in each of the last five years (2020-2024), with over 185 billion minutes viewed in that time.
Le migliori serie originali in streaming
ARTEY WINNER: Bridgerton, Netflix, 21.42 billion viewing minutes
The ARTEY for Top Streaming Original Series in 2024 goes to Netflix’s Bridgerton, which posted over 21 billion viewing minutes in 2024. Netflix released eight new episodes between May and June, which accounted for 56% of Bridgerton’s viewing total. In terms of its performance in Nielsen’s Streaming Top 10, Bridgerton has 11 appearances at No. 1 overall, tying fellow Netflix original series Ozark for the most first place weeks for any streaming original.
RUNNER UP: L'amore è cieco, Netflix, 16.45 billion viewing minutes
L'amore è cieco benefited from the releases of both its sixth and seventh seasons in 2024, and the two combined accounted for 82% of its 16.5 billion minute total. The show has a balanced audience that closely follows the makeup of the overall TV viewing population at 17% Hispanic, 5% Asian, 16% Black and 61% White, indicating broad appeal.
We’re also extending an honorable mention in this category to Prime Video’s The Boys, which had a stellar year and placed third among originals with 13.6 billion minutes viewed. It was also the top streaming original series among men 18-34 by a significant margin. Additionally, The Boys now holds the distinction of having placed in the overall Streaming Top 10 list more than any other Prime Video title (16 weeks).
Film in streaming Top
ARTEY WINNER: Moana, 13.03 billion minutes viewed on Disney+
With over 13 billion viewing minutes accumulated on Disney+ in 2024, Moana finished as the most-watched streaming movie for a second consecutive year. The Disney favorite exhibited a bump in viewership towards the end of the year that coincided with the theatrical release of its sequel, Moana 2. This marks Moana’s most-streamed year ever and solidifies it as the most-streamed movie since 2020.
RUNNER UP: The Super Mario Bros. Movie, 11.72 billion minutes viewed on Netflix
The Super Mario Bros. Movie notched 11.7 billion minutes viewed on Netflix in 2024, with kids 2-11 accounting for 5.7 billion minutes of its total.
Both Moana e Super Mario Bros. drew strong Hispanic audiences as well, with 25% and 29.6% of viewing, respectively, attributable to Hispanic viewers.
Titolo più letto
Per questa categoria, abbiamo esaminato i titoli in streaming con librerie estese (oltre 50 episodi) e abbiamo limitato i calcoli agli spettatori che avevano trascorso almeno un episodio di tempo con lo show (20 minuti o più). Sebbene i programmi di mezz'ora tendano a essere più adatti al binge, il livello di dedizione del pubblico nella visione dei programmi è stato sorprendente.
ARTEY WINNER: La teoria del Big Bang, 265.5 episodes per viewer on Max
La teoria del Big Bang has a total of 281 episodes available on Max, and dedicated viewers averaged just over 265 episodes each over the course of the year! (Note, this does not mean they watched 265 unique episodes, just that they spent the equivalent of 265 episodes worth of time). This put the show head and shoulders above the competition for the bingeing crown. Coming in at No. 7 overall among this year’s top streaming titles, Big Bang tallied 29.1 billion minutes in 2024, 58% of which were driven by adults 18-49.
RUNNER UP: American Dad!, 175.3 episodes per viewer on Hulu
Adult animation series are extremely popular in the streaming-scape, with Family Guy, Bob’s Burgers, The Simpsons e South Park all finishing in the top 30 for total minutes in 2024. Also among them was Binge Category runner-up American Dad!, which averaged 175 episodes per viewer throughout the year on Hulu.
Premio all'eredità
L'ARTEY Legacy Award premia programmi duraturi e senza tempo che continuano a intrattenere e affascinare il pubblico di oggi.
ARTEY WINNER: Little House on the Prairie, 13.25 billion minutes on Peacock
Little House on the Prairie celebrated its 50th anniversary in 2024, having aired on NBC from 1974 to 1983. Whether it was nostalgia surrounding the anniversary milestone or the appeal of westerns among TV viewers, the show earned 13.3 billion minutes of viewing time on Peacock across the year. Adults 35-64 accounted for 63% of Little House’s overall viewing total, and it over-indexed among Black viewers, which comprised over 17% of its total viewership.
ARTEY WINNER: Gunsmoke, 10.23 billion minutes on Peacock / Paramount+
Gunsmoke was adapted for television in 1955 and ran for 20 seasons on CBS where it ranked as a top Nielsen-rated show for several years. Now close to 70 years since its debut, Gunsmoke is still delighting audiences across both scheduled (linear) TV and streaming platforms. The classic western series earned over 10 billion minutes of watch time in 2024 across Peacock and Paramount+. Its audience consistently skews toward the 50 and over crowd, and its viewership is strong among Black viewers who made up 36% of watch time in 2024.
2024 I 10 migliori programmi e film in streaming
Fonte: Nielsen Streaming Content Ratings basato sul panel Nielsen U.S. National Television. Minuti totali di visione basati sulle persone 2+. Piattaforme di streaming: Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Netflix, Paramount+ e Peacock.
Interval: 01/01/2024-12/29/2024.
Nota: il dato relativo al totale dei minuti di streaming annuali nel 2024 era stato inizialmente riportato come 12 trilioni di minuti, ma è stato successivamente aggiornato a 14 trilioni di minuti.
Want more insights into the time viewers spend watching streaming video content? Check out Nielsen’s Valutazioni dei contenuti in streaming.
