Nielsen Power Chat with Tony Coles, Division President, iHeartMedia & Founder, Black Information Network
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers. And with the advertising industry’s commitments to spend with Black-owned media, new opportunities to expand programming have emerged for Black-owned radio, which reaches more than 6 million Black listeners each week.
From the National Association of Black Owned Broadcasters network of radio stations airing More Than That with Gia Peppers, to the Black Information Network from iHeartMedia delivering news 24/7, audio content about the diverse experiences across Black America are in demand.
Nel video qui sotto, Charlene Polite Corley, vicepresidente di Diverse Insights and Partnerships di Nielsen, ha parlato con Tony Coles, presidente di divisione di iHeartMedia e fondatore di Black Information Network, del potere della radio e della creazione di una piattaforma per voci nere più autentiche e storie ricche di sfumature. Guarda e scopri di più su:
- New opportunities to engage Black listeners with news and talk formats, beyond the usual Urban Contemporary or R&B formats
- La creazione del Black Information Network e la necessità di investire in news room più diversificate
- Come il COVID ha sconvolto i piani del Network, ma ha portato a un miglioramento del giornalismo per la sua redazione
Learn more about the reach and profiles of Black-owned radio listeners in our Diverse-Owned Media Audience Reach and Profiles report.
