Le strategie di marketing orientate alla conversione non sono nate dalla pandemia, ma le campagne incentrate sulle vendite sono passate in secondo piano l'anno scorso, quando i marchi di tutto il mondo hanno messo in pausa i loro sforzi di marketing più ampi. Ora, con l'aumento della spesa pubblicitaria globale, è importante che i marchi e gli inserzionisti pensino al di là del breve termine e delle basi di clienti esistenti.
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. That appeal, however, shouldn’t overshadow the importance of brand building, especially for brands that pulled back last year and now need to re-engage with consumers. Even more importantly, brand building efforts are measurable and can be correlated with long-term sales.
To learn more about the tangible impact that brand building has on sales, we recently spoke with Cara Kantrowitz, Vice President, Solutions Consulting, who helps debunk the myth while highlighting how brand building is even more important in light of recent shifts in consumer behavior.
For additional insights, download our recent Brand Resonance white paper.
