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2025 Streaming svelato

Classifica stilata da Nielsen Data

Nielsen is celebrating the top streaming shows and movies of 2025 with its second annual ARTEY Awards. Named after our founder, Arthur C. Nielsen, the ARTEY Awards (Audience Rated Television Entertainment of the Year) are a testament to the stories and fan favorites that audiences couldn’t stop watching. This recognition—powered by Nielsen’s media intelligence—is reserved for the streaming titles that achieved the highest levels of viewership across the year, commemorating the content that truly defines the cultural conversation.

Nell'ultimo anno, il pubblico ha trascorso ben 16,7 trilioni di minuti in streaming, ovvero circa 11,6 miliardi di giorni o 31,7 milioni di anni. Si tratta di un aumento del 19% rispetto al 2024, quando il pubblico ha trascorso 14 trilioni di minuti in streaming, equivalenti a 9,7 miliardi di giorni o 26,6 milioni di anni. 

Categorie

Migliori nuove serie originali in streaming del 2025

I migliori streaming complessivi del 2025

Titolo più visto in streaming

Icona dell'anno dello streaming

I migliori programmi in streaming del 2025

Top Overall Streaming Title & Top Acquired Series

Bluy

45.2B

minuti su Disney +

Animated Australian import Bluy is the returning champion this year, ranking as the overall most-watched streaming title of the year and most-watched acquired title. Bluy’s notably short episodes, which average just eight minutes in length, further underscore just how much the show resonates with kids (who make up more than half the audience) and families.

Secondo classificato

Grey's Anatomy

40.9B

minuti su Netflix e Hulu

Grey's Anatomy also repeated as the runner-up for most-streamed overall, but closed the gap a bit this time around. Beyond being an evergreen favorite, new episodes help keep Grey’s in our Streaming Top 10 week after week, and while it did not take the overall crown, it was the top streaming title among women 18-49.

Le migliori nuove serie originali in streaming del 2025

La migliore nuova serie drammatica originale

Il Pitt

11.4B

minuti su HBO Max

Il Pitt may be the dark horse of this year’s ARTEY Awards. The HBO Max original hovered just outside the Top 10 before finally breaking in five times consecutively toward the end of its first season’s 15-episode run. Il Pitt is also one of just a handful of shows exclusive to HBO Max that doesn’t also air on HBO’s linear network. With over 11 billion viewing minutes and an Emmy win in 2025, it’s clear that critics and viewers alike have embraced the gritty medical drama.

Secondo classificato

Il Residence

9.5B

minuti su Netflix

Following its mid-March premiere on Netflix, Il Residence charted in the Streaming Top 10 for six consecutive weeks and ultimately totaled over 9 billion viewing minutes on the year. The eccentric detective trope seems to be having a moment in the TV world as well: you have Rian Johnson’s Knives Out film series on Netflix, Poker Face on Peacock (also from Johnson), and High Potential e Will Trent on ABC. It’s no surprise that the lead character in The Residence, Cordelia Cupp, played by Uzo Aduba, also falls into that category.

Titolo più letto

Per questa categoria, abbiamo esaminato i titoli in streaming con librerie estese (oltre 50 episodi) e abbiamo limitato i calcoli agli spettatori che avevano trascorso almeno un episodio di tempo con lo show (20 minuti o più). Sebbene i programmi di mezz'ora tendano a essere più adatti al binge, il livello di dedizione del pubblico nella visione dei programmi è stato sorprendente.

Gunsmoke

241

episodi per spettatore su

Paramount +, Pluto e Peacock

Last year, Gunsmoke competed for our Legacy Award, coming in just behind Little House on the Prairie. This year, it solidified itself as a streaming staple, more than doubling its total minutes from 10.2 billion in 2024 to 22.5 billion in 2025. This year it’s been crowned the most-binged streaming title of the year, averaging a whopping 241 episodes per viewer out of the 404 total episodes available to stream. A big contributor to its growth story is accessibility, as its availability on ad-supported platforms like Pluto enabled fans of the show to stream for free. Unsurprisingly for a show that premiered in 1955, Gunsmoke’s audience tends to skew older. It is also a favorite among Black viewers, who contributed 29% of watch-time across the year.  

Secondo classificato

American Dad!

143

episodi per spettatore su Hulu

Adult animation is another very popular genre in streaming, and American Dad! finds itself in the same position it was last year: runner-up in the Most-Binged category. While it didn’t reach the same minute total as fellow Fuzzy Door production I ragazzi della famiglia, it seems viewers who watched at least one episode of American Dad! also tended to watch a lot more. That being said, both adult animation series were among the top five most-streamed shows by adults 18-34 in 2025.

Icona dell'anno dello streaming

Seth MacFarlane è il primo Streaming Icon of the Year di Nielsen. È la prima volta che Nielsen conferisce questo specifico riconoscimento, pensato per premiare un creatore, attore, produttore o sceneggiatore la cui vasta produzione artistica attira un pubblico significativo e costante su tutte le piattaforme.

Seth MacFarlane

Il premio ARTEY per l'icona dell'anno dello streaming è stato assegnato a Seth MacFarlane. Questo specifico riconoscimento premia un creatore, attore, produttore o sceneggiatore la cui vasta produzione artistica attira un pubblico significativo e costante su tutte le piattaforme. Come figura prolifica nel mondo dell'intrattenimento, MacFarlane è stato scelto come primo vincitore per la sua comprovata capacità di coinvolgere il pubblico. Solo nel 2025, il catalogo di serie TV e film di MacFarlane ha generato oltre 60 miliardi di minuti di visione sulle piattaforme di streaming, una cifra equivalente a circa 116.000 anni di tempo trascorso in streaming.

I 10 migliori programmi e film in streaming del 2025

I migliori programmi in streaming del 2025

Fonte: Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz, Pluto TV). Nielsen National TV Panel (USA). Viewing on television.
NOTE: Streaming platforms featured in Nielsen’s Streaming Top 10 are limited to distributors with program-level data in Nielsen reporting systems. However, viewing totals are inclusive of streaming viewership to all platforms beyond the listed distributors.
Time Period: 12/30/24 – 12/28/25.
Kids Movies = Features with a kids 2-11 audience composition of 30% or greater.
General Audience Movies = Features with a kids 2-11 audience under 30%.