Unlock the power of competitive insights with
Ad Intel
Maîtriser la complexité des médias avec clarté
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market.
Dépenses publicitaires
Analyser les investissements publicitaires dans votre secteur d'activité
Find out where, when, and how digital ad dollars are being allocated across the market—across multiple categories, platforms, and media types.
Création publicitaire
Découvrir des stratégies de communication créatives
Analyser la stratégie de communication et le positionnement créatif en visualisant des créations réelles avec des informations sur le placement pour voir ce qui fonctionne sur le marché.
Aperçu
Transformer les données en informations exploitables
Get customized reports on advertising and communication strategies, along with broader trends for both you and your competitors across multiple markets.
Couverture globale
Données d'intelligence publicitaire syndiquées
Empower your strategy and stay ahead of the game with a global view of advertising intelligence spanning across 90+ international and 29+ local markets providing detailed advertising spend and creative ads. Nielsen Ad Intel provides robust reporting across every major media type including TV, digital, social, audio, print, out of home, and cinema so that you get a clear view of where competitors are investing and how audiences are being reached.
Deeper, digestible insights
Tailored insights, smarter decisions
We know what a challenge it is to be seen and heard by the right people for your brand. Nielsen Ad Intel delivers unparalleled data and insights on the advertising behaviors of millions of brands and products, so you know how and where you can stand out. Understand how competitors allocate budgets, identify scaling opportunities, and optimize your media strategy. Compare your objectives against competitors to drive impactful, data-driven decisions.
Vue unique et indépendante
Harmonisation des données par des experts
Get an expert harmonized view of market categorization and advertisers data, enabling consistent and comparable analysis across markets. Gain a truly independent view of your competitive advertising universe with unbiased syndicated Nielsen data with one branding and taxonomy applied to all ad data sources (Nielsen & 3rd parties) for easy, single-view reporting.
Données complètes sur Ad Intel
Vous avez besoin d'autres paramètres de données personnalisés ? Contactez-nous dès aujourd'hui pour découvrir toutes les possibilités d'Ad Intel Data.
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